September 1st, 2010
by Stephanie V.
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Events, Promo |
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It’s back!!
For the entire month of September, bring in a pair of gently-worn, donation-ready jeans and receive 20%OFF any regularly priced pair in the store!!
Your denim donations will go to SFCASA, a local organization dedicated to empowering everyday citizens to become advocates and mentors for abused and neglected children in foster care. Without caring adults to speak on their behalf, foster children rely on SFCASA volunteers to provide judges with the crucial information needed to make sound decisions that affect their lives.
Looking good and doing good feels good doesn’t it? (say that 10 times fast)

XOX
August 28th, 2010
by Stephanie V.
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New Arrivals |
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Made in Peru with the Earth’s best interests at heart, Rogan brings American utilitarian styles into the fashion realm with innovative fabrics and soul. Get all touchy-feely with Rogan pieces and we guarantee, you won’t be able to let go.




XOX
August 27th, 2010
by Stephanie V.
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New Arrivals, Nice Style, Our Latest Obssessions |
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Shipley&Halmos never cease to wow us with their collections but, this Fall there’s something special in the air. Something flirty yet sophisticated… Something, fresh and young about their championed styles and we love it.
After reading a write up in Vanity Fair about their Fall 2010 collection, it all made sense. Their pen-and-paper visions had truly come to fruition. They were translated so clearly that, “their story for Fall… action and containment…” had been accurately interpreted through, “a hard, durable outer shell, with an ease of movement inside the clothes on the body, and super-comfortable, luxe linings,” Halmos said. (Vanity Fair)
Stay young, Stay Classy… In Shipley & Halmos

Button Blouse in Black | $255

Tank Blouse in Violet | $195

Mather Shirt in Fauna | $175
Smooth Shirt in Plaid | $165
XOX
August 26th, 2010
by Stephanie V.
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About Us, New Arrivals, Our Latest Obssessions |
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Swedish design firm, Ambition to Create Novel Expressions, has been in the ‘biz for over 10 years and still knows how to keep it fresh. Known to all fashionistas as ACNE, this Swede-phenom specializes in minimalistic designs that bridge classic forms with futuristic fabrics and styles. These minimalistic traditions run deep in most, if not all, Scandinavian design houses and ACNE has taken these traditions and made them their own.
ACNE never advertises so come in and see these unforgettable pieces for yourself…


XOX
August 25th, 2010
by Stephanie V.
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New Arrivals, Our Latest Obssessions |
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Mike Gonzalez of Mike+Chris fame has found a way to bring all of his influential forces together to create a line that everyone wants to get their hands on. Working with Mike Diamond of the Beastie Boys to integrate a fresh take on street wear whilst fueling creativity with his love for his wife, Christine, Mike has been able to take classic styles to the high fashion stage.
His climb from hoodie to leather jacket to new wave elegance symbolizes the struggle of every artist. It all begins with a drawing, moves to a canvas, and up onto a wall. It’s just a matter of whether the artist (designer in this case) can remain true to himself and his aesthetic through the process of “making it big.” I think Mike Gonzalez has done just that through incorporating LA skate culture with classical form and function. See it for yourself:


XOX
August 25th, 2010
by Stephanie V.
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New Arrivals, Our Latest Obssessions |
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There is no better way to describe The Furies line than to take the words right out of designer, Rikke Korff’s mouth:
“Our Mission: TO MAKE WOMEN WHO ROCK, LOOK LIKE THEY FUCKIN’ ROCK.”
- “Our Products: A FEMALE ONLY GANG. SEXUAL, YOUTHFUL AND CONFRONTATIONAL.
- HONOURING GRACEFUL ASIAN AESTHETICS, THE ROCK’N'ROLL EASE OF THE AMERICAN T-SHIRT BECOMES AN IRRESISTIBLE ICON OF FEMALE COOL.
EFFORTLESSLY STYLISH, BOLD ADVENTURES IN SILHOUETTE UNSHACKLE FEMININE STYLE.”
We couldn’t agree more…

Split Noh Tee in Silver | $82

Slash Noh Tee in Silver | $112

Noh Beast Dress | $102
XOX
August 24th, 2010
by Stephanie V.
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New Arrivals, Our Latest Obssessions |
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Get ready for Fall with MM6’s newest collection. They bring color-block, asymmetry, high hemlines, and class to the forefront without skipping a beat. Every season we’re wowed by Margiela’s attention to the female form and his ability to accentuate forgotten areas with pops of color or a dropped stitch. Thank you MM for another killer season.

XOX
August 17th, 2010
by Stephanie V.
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New Arrivals, Nice Style, Our Latest Obssessions |
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Not only is Simon Spurr a hunk but his eye for men’s fashion and attention to tailoring are on point. His collections exude an English air about them without being overtly preppy or pretentious. From the fabrics, to the styles, and down into the patterns, his desire to make sophisticated men’s clothing without falling victim to trends is made so, so apparent.
(if you didn’t click that link above, we recommend it!)
We <3 SPURR and so should you.

SPURR Leather Jacket with Shearling Collar in Black | $1395

SPURR Cashmere Sweater in Black | $595
XOX
August 11th, 2010
by Stephanie V.
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THIS SATURDAY, from 11-6pm, we will be hosting Azalea’s FIRST EVER Warehouse Sale @ 460 Gough St.
We’re making room for the Fall season with unbeatable markdowns on today’s trends and staples from James Perse, J Brand, Nudie Jeans, MM6, Surface To Air and MORE, MORE, MORE!
Come on down to 460 Gough Street (on Gough, between Grove&Ivy) to find steals of up to 80% off!

You definitely don’t want to miss this!
XOX
August 10th, 2010
by Stephanie V.
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About Us, Promo |
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HUGE Markdowns on all of our favorite brands: Naked+Famous, Nudie Jeans, MM6, Surface To Air, James Perse, WeSC, Splendid, JBrand, Cheap Monday and so many more!!
PLUS: Stay tuned for a secret sale happening this week… Check our Facebook and Twitter for more details and the unveiling of the secret location!!
XOX
August 7th, 2010
by Kahley
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New Arrivals |
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Funktional was launched in 2009 by LA-based designer, Jennifer Park. With degrees in both Economics and Fashion Design, and nearly a decade of design experience for several contemporary brands, Jennifer felt the need to design her own line.

Army Anorak – $136

Leather Panel Wrap Jacket – $318

Navy Surprise Cardigan – $90
Functional is inspired by her fashion sense and her target customer: one who demonstrates modern styling, understands refined details, and luxurious, high-quality fabrics at reasonable prices to meet every woman’s budget.
August 6th, 2010
by azaleasf
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Last Thursday, we had a blast here at Azalea with Supermodel-cum-designer, Erin Wasson. We showcased her badass line, LowLuv to the beats of DJ Ma Yeah, chowin’ down on cupcakes from That Takes The Cake AND Pisco Sours from Macchu Pisco!!
All in all, we had the time of our lives and we hope you did too!! Take a look:







Want more? I know WE can’t get enough!! Peep our Facebook Album…
XOX
July 29th, 2010
by Stephanie V.
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New Arrivals, Our Latest Obssessions, Promo |
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We just received over 200 new pieces from LOWLUV!! They’re bigger, better, and more badass. We’ll only have them here for the Trunk Show tonight so get them before they’re gone!!!





XOX
July 29th, 2010
by azaleasf
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About Us, Events, Meet the Staff |
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This past Saturday, we hosted a Barlow Trunk Show with the lovely Alice Barlow and Lulu Chang (of LuluAndYourMom). There were gorgeous, lacy, leather, softer-than-butter designs here from Barlow, delish cupcakes from That Takes The Cake, Greyhounds courtesy of Devotion Vodka and a $500 outfit giveaway!!
We had so much fun chatting it up with Alice, getting fashion tips from Lulu, and sipping on refreshing cocktails–a perfect Saturday!
Did you miss it? Re-live it here with some of our fave snapshots…

Featured section: Barlow!! (peep that AWESOME leather hoodie!)


Chattin’ It Up (From Left:) Lulu C., Kristen P., and Alice!

When Alice is in town, her BFF’s parents stop by with Long-Stemmed Roses to show support!! So Sweet <3

Resident DJ and Website Guru, K. Avalon, enjoying the cupcakes from That Takes The Cake!

Did you make it out? Share some of your fave pics with us on Facebook!!
XOX
July 28th, 2010
by Stephanie V.
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Events, New Arrivals, Our Latest Obssessions |
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As if this week could get any more exciting…
There are a TON of new styles from LOWLUV in-stock! Some styles are exclusive to Azalea for the upcoming event this Thursday (tomorrow!) night. So, run over here and get ‘em while we have ‘em.



So many rad styles… Which one will you choose?!
XOX