Azalea Boutique

All that you always wanted to know about your favorite store!

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Liquid metal – from Iosselliani

Made in Italy, using traditional fine goldsmith techniques, each piece in the Iosselliani’s Spring 2011 collection is a statement. Here are some of our favorites:

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Now available at our new store 425 Hayes street and online.

It’s a plane! It’s a bird! It’s the Nudie superman!

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Come check him out at Azalea!

New store sneak peek

Azalea just expanded …. next door! We are carrying more new brands and extending our selection for you. We are super excited to get all our new stuff in. We have beautiful collections coming this Spring and Fall from new and favorite brands. Come check out the space and let us know what you think.

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Nudie Jeans Spring 2011 is here!

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New styles for Nudie Jeans Spring 2011 is here! We have both denim and collection too. Come check them out at the store! Available online soon.

Welcome Stranger lookbook sneak-peak!

Hot off the memory cards!

Our “brother” store down the street, Welcome Stranger, is launching their very own mens clothing and accessory line Fall 2011. Be among the first to peep some of the lookbook now!
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and more after the jump…

Read the rest of this entry »

Accessories to die for: Fallon Jewelry

Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.

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See for yourself! Hot hot hot!
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As featured on the cover of Lucky on Heidi Klum….
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New brand: AIko for Spring!

We are getting new brands at Azalea for Spring and we can’t wait to show them all to you!
So let’s start with AIKO!
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Aiko is a relatively new line (started spring 2010) based on the reinvention of the classic sweatshirt in a fashion forward way. The key is really in the soft, beautiful fabric. All the pieces are really items the we can live in. The line is backed by Sean Barron of JOIE and designed by artist, Cynthia Mittweg.

These socks make you…. HAPPY!

For all of you who love socks, new styles of HAPPY SOCKS are going to hit Azalea very soon. They make the best gift, and stocking stuffer all-year-round!

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Additional 10% OFF Sale Denim!

Stock up from a selection of over 300+ pairs of sale jeans at the store. Don’t miss this!

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Nudie Jeans Donut

Check out this display at our Nudie Jeans section!! Whoaaaaa

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Extra! Extra! 10% off Sale!


One Woman’s Waste Is Another Woman’s…

One woman’s waste is another woman’s chance at having the Lanvin for H&M collection in YOUR closet this Spring! Just saw this whilst browsing through one of our fave blogs, Nitro:Licious! H&M is unveiling a collection called Waste.  These spring ready pieces have all been made from the leftover fabrics from everyone’s fave H&M designer collab to date.  Bright colors, mod-geometric themes, and LANVIN-selected fabrics make this the perfect second chance.  Sneak peek at what will be hitting stores:

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Read on at Nitro:Licious

Fashion & Funktion

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2009 was not only the year of Barack Obama and the longest solar eclipse in the 21st century–it was the year that fashion met Funktion.  Funktional Clothing, founded in 2009 by Jennifer Park, seamlessly integrates sophisticated tailoring, billowy fabrics and modern patterns to fit every woman’s budget.  Galactic prints, drapey layers, and cut-outs abound in Funktional’s Spring 2011 collection.

XOX

Not Like You Need It Or Anything…

But, you DO.

Malin + Goetz Eucalyptus Deodorant