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We’ve Gotta Catch ‘Em All
AZ Mood

We’ve Gotta Catch ‘Em All

Not unlike the rest of the world we have found ourselves diving straight into the augmented reality of Pokemon! Turns out we’re in luck because Azalea is swarming with Pokemon. We spotted a Pidgey hanging out enjoying the shade outside of our shop. Then we ran into #azgirl Kaleigh sipping […]

Pinterest Perfect Picnic in Napa
Party Talk

Pinterest Perfect Picnic in Napa

We’re still obsessing over Napa and everything in it. We had a blast at BottleRock, and we loved the whole town. We fully took advantage of the scenery, the beautiful house, and of course… THE WINE. One thing we quickly realized about hosting a large group of people is that […]

Azalea + Herschel Take BottleRock Napa
Party Talk

Azalea + Herschel Take BottleRock Napa

Have you ever had a pen pal that you’ve never met in real life? Have you ever wondered what it would be like to finally meet and hang out with them? Well, we are always chatting and IG stalking cool blogger guys and girls and we decided it’s time we […]

The Case For Normcore Fashion
AZ Mood

The Case For Normcore Fashion

We aren’t going to lie… When we first heard about the “Normcore” trend we found it hard to pinpoint what it actually meant. Upon further research we discovered that the term “Normcore” comes from a combination of the words “Hardcore” and “Normal”. Even with that information concept is a little […]

You Wouldn’t Be You Without Her
AZ Mood

You Wouldn’t Be You Without Her

Mother’s Day is steadily approaching (May 8th to be exact) and we’re getting ready to treat the lady who made us right. It’s impossible to generalized gifts for Mom because everyone’s Mom is unique and different. Maybe you’re Mom is a wild young thing who likes shopping in the preteen […]

Wish You Were There
Party Talk

Wish You Were There

Here’s are recap of the snaps from our party Globe. It was so much fun hosting the event at our Hayes Valley location. Check out our Globe selection here. Don’t forget to follow us on Instagram and Snapchat to make sure you don’t miss another event!

Feelin’ Into Outside Lands
AZ Toppers

Feelin’ Into Outside Lands

Living in San Francisco mean’s you’re required to analyze the Outside Lands line up as soon as it comes out. It’s our personal opinion that this years line up is dope! One of the things we love about San Francisco is how eclectic and weird all the people who live […]

Let’s Snap About It: Indigo Vibes
Jean Genie

Let’s Snap About It: Indigo Vibes

Check in with Lou on Snapchat to see the newest in store drops and our staff favorites. Lou Snapped it up with our Denim Ambassador, Alec, to catch some Indigo Vibes. Follow us on Snapchat: azaleasf so you don’t miss the next #AZinterview with the #AZcrew. What’s your favorite new […]