Azalea Boutique

All that you always wanted to know about your favorite store!

Archive for May, 2008


I heart this Stella McCartney Bag!!!!

It’s not because its from Stella McCartney…
When Cathy showed me the linesheet to order these bags from, I was so excited that I just had to order a personal for myself! Stella makes these from 100% recycled polyester, vegan and eco-friendly, even the dustbag it comes in is totally biodegradable. AND so chic. It is a definitely much anticipated collection for this season. I am in love with the colorblock tote, because the details show up more and its a perfect size for my bigass 17″ Apple Powerbook, .. I mean Macbook Pro. It sticks out a little bit, but its ok. For a handbag, I always look for nice lining as well as durability – because I am a working girl and I tend to be a bit rough on my bags.

In the beginning I was like, whoa, $350 for a poly bag, but the design of the zipper and everything reminds me of the Chloe Betty Bag that I was eye-ing a while ago; Stella really did not skimp on the details. Anyways, I am a happy owner of a beautiful handbag. You guys will probably see me with it when I work this weekend!!

Good ol’ days – Corina & Cathy at the GLAAD Awards

Wow! It definitely has been a while since Cathy and I had bangs! We were super psyched when Roseanne & Amy, one of our first customers whom we became good friends with, invited us to this GLAAD Awards Gala Night. We love community events, and it was such a great opportunity to meet people. We even got a picture opportunity with Sharon Osbourne!!

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Welcome to Azalea!

Hello! We are Cathy & Corina, who started Azalea Boutique in July of 2003. We were introduced in San Francisco by a mutual Cornell friend and immediately bonded over our loves of good food and clothing brands like See by Chloe, James Perse, Sonia by Sonia Rykiel, Rag & Bone, and more. Our foray into the world of clothing retail began by throwing trunk shows in hotel rooms, nightclubs and Corina’s house. For the first year, what would soon be called Azalea consisted of two girls with a traveling rack of clothes, doing fashion shows and selling items online that we modeled themselves. After one really successful trunk show at Spa Bar, we decided to look for a space to make into Azalea Boutique. After exploring several different shopping areas but were most impressed with the atmosphere, location and existing businesses in Hayes Valley.

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About Us: Rachel, Assistant Buyer

I moved to San Francisco from Kentucky about one year ago. My friend Morgan, who is also from KY, who knew Corina from work, heard the store needed help so I came in for an interview and now I’ve been working here for a year. I started off as working the floor, now I am an assistant buyer!

Favorite brands at the store: APC, Rag & Bone, See by Chloe, Opening Ceremony, James Perse