In the world of over saturated, over thought premium denim, where brands rise, fall (or never took off at all…) – when I couldn’t possibly get excited about another new wannabe, I was pleasantly surprised with Naked & Famous. First, the price point is really really good ($109-124). Secondly, wait a minute… I am getting a selvedge, raw, great quality denim for how much??? $109!! Ho! And thirdly, it has a great fit, with details that is comparable to $300 pair of selvedge jeans out there. Finally, they are Ginno’s favorite new thing, and what our denim guru says it’s cool, then, it’s cool. That’s how it works here at Azalea. If the name reminds you of “Rich and Skinny” (a not-so-cool brand that made me cringe, twice) – here’s the explanation of what’s up with the name:
“The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because Jessica Simpson wears them and not because they are higher quality.
Our logo is reminiscent of 1950`s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.”
They are available online or at the store! If you don’t see a size, call us up 415.861.9888! We’re always reordering, so we can call you when your size is in-stock.
You can learn more about them here: http://www.nakedandfamousdenim.com, they are pretty hilarious.