Cathy: We got a new line Coming Soon
Me: Oh, what’s the brand that’s coming soon?
Cathy: It’s Coming Soon!
Me: What’s coming soon???
Cathy: The brand that’s coming! is called “Coming Soon” !!!!
Me: Oooooohh. The line is called Coming Soon …! I wonder whose line it is…
..And then I found out quickly that it’s the newest capsule collection by Yohji Yamamoto, the Japanese avant-garde visionary designer of our time! The pieces at a glance looks very simple and well tailored, signature of Yohji Yamamoto’s design, and as you engage a little bit more, you can see that they are all intricately constructed, with unique details and refinement. The price points are affordable, despite the euro, the pieces retail on average about $150-$280 USD.
We got in a grey hoodie and a beautiful white shirt for men a few days ago. I think if you really like A.P.C., you will really love and appreciate the aesthetics of Coming Soon. The collection is about being non-brand oriented, effortless, super casual, and modern – rethinking everyday basics for the new generation of stylish young professionals.
This is a bread and butter collection, filled with items you can live in, and love. Coming Soon is only available starting in July in very few stores, as they were super selective about who to carry the line. So we @ Azalea Boutique are really excited to be chosen to represent!
Here is the look for the season:
Check out the gorgeously shot video for the ad campaign. The girl looks like a younger version of Bjork, and the guy reminds me of Mark, a customer from the store. Instead of runway shows, Coming Soon will produce a video every season that embodies the vision of the collection.
We’ll be getting more styles in pretty soon, and I will be posting pictures of what we get. Email me at info@azaleasf.com, or call any of us at the store for enquiries about this line – 415.861.9888, we are open everyday from 11am-7pm. Find out more about them on www.coming-soon.com!
