We have been obsessing about these boots ever since we got them in.
Devotte “Crushed” Lace Up Boots – as featured in Refinery29!
See the article here
and Revolve’s Lookbook – so cute: (they are all Sold Out in the brown!)
Archive for October, 2008
Devotte “Crushed” Lace-Up Boots
Common Projects – Simple & Perfect
For those of you who live in a sneaker universe, Common Projects is as good as it gets when it comes to being Perfect. Hand-stitched, number stamped, they are made in Italy using the finest leathers and materials. It’s like the Mercedes Benz of sneakers. They will look better as they age too. I wish all things are likewise…
See what styles we have online and at the store!
Read this article in Sneaker Freaker – there is an interview with the 2 founders of Common Projects!
A little bit of background on these cool brand:
Common Projects Sneakers by Ami Kealoha
Public School – New Brand!
We just got in an exciting new line for men’s – Public School! They are hard to find, exclusive, with very limited distribution. Dao Yi of Public School, was Sean John’s creative director before he and his friend Maxwell launch their own label. The collection is based on their childhood experiences, growing up in NYC (hence the name Public School), it’s old school favorites combined with their current fashion taste. When Cathy picked up the line, she asked the 2 designers about their favorite piece in the collection. Both boys LOVE this classic cardigan (Jeffries Cardigan Sweater – $429), with perforated leather applique in gorgeous wine color!
Available at the store – will be up online soon.
More items:
Baldwin Zip Front Leather Jacket – $695. Price points are great for a leather jacket and you really get what you pay for. Check out the details of this jacket…
Hazen Sleeve Strap Crew Neck Shirt – $141
Meanwhile, call PAM Mon-Fri 11-7 @ 415 861 9888 or email her (pam@azaleasf.com) if you want to order some!
I thought this article below about Public School from Thrillist is fun!
THRILLIST New York
Monday Feb 11, 2008
Public School
High school was all about casting about wildly for the activities that would define you, like crew, and furtive masturbation. For gear that facilitates a fluid identity, check out Public School, just now in stores.
From two former Sean John-ers/NY public schoolers, PS’s dark-hued, truant-inspired gear allows you to modify your appearance on a whim — like that Wildenstein Cat Lady, except people won’t claw out their eyes as you walk by.
Another awesome Trunk Show – Artificial Flavor!
Marcus Prato, co-founder & brand manager of Artificial Flavor was at the store, showing our customers his line of clothing and giving out the brand’s signature underpants with purchase! The jackets are very well received, with good price points and nice details, they are great basics for San Francisco weather. Everything is in black or grey, which make things easy to layer and style. His parents also came to show support (he looks just like his dad!) – it is always great to host events at Azalea, family style!
Marcus and his dad – they look alike!!!
Ginno – Store Manager, and Marcus!
Nice….
At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-
At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-
the PIPELINE: Style on Tap
By Sydney Pfaff
Check out this article by our friend Sydney – we missed her… She was an awesome team member at Azalea!
For the opening night of the EDUN pop-up shop inside Hayes Valley’s Azalea, host, Ali Hewson, head of the fair trade clothing line—not to mention, Bono’s lady—greeted a very green-friendly San Francisco crowd. Nibbling on munchies from Organic Chef Catering and sipping fruity drinks from Africa Rum, were a lively assortment of familiar partygoers, attractive hipsters, suit type, and…burly body guards? The intense amount of hired security was enough to keep one from even looking at the rack of sustainable denim or stacks of organic graphic tees. Call us crazy, but it’s a bit unsettling to be watched by large, dark-suited men while choosing your size. It was nice to know that 15% sales for the pop-up shop (open till October 20) go to ONEXONE’s Africa H2O Project. Wery peace and love, even with the added security.
EDUN designer Ali Hewson.
Photos by Philip Nguyen
EDUN’s pop-up shop will be at Azalea until October 20 at 411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com. For more information go to www.edunonline.com.
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Edun Pop-Up Shop LAUNCH PARTY – 10/9
Get ready for the Edun Pop-Up Store exclusively at Azalea! We are having a launch party next Thursday 10/9, so RSVP to edunsf@exposure.net (put “Edun Launch Party” on the Subject Line) to the event to attend. Ali Hewson (U2 Bono’s gorgeous wife), the co-founder and designer of Edun will be there to meet and greet us! We love Ali! So don’t miss out on a night of great fashion and even greater crowd…
Cathy and Morgan, Edun’s Rep, at the Vegas Trade Show
Check out this short interview of Ali from NylonTV:
See you soon!
XXOO,
Cathy and Corina
Azalea’s 5-Year Birthday Party @ Mezzanine
What a blast! Over 700 guests crowded the Mezzanine for our show on Friday, Sept 19 to see the latest styles for Fall 2008. There were long lines at the bar for drinks – even Mezzanine people have to wait to get booze! Cathy and I sometimes can’t believe that it has been 5 years since we first opened the store. I am sure our customers enjoyed their time at the party, thanks for coming!! And, thanks a million for supporting us!
To see the fashion show pics – click here on our affiliate Tobi.com
Check out the crowd before the show!
Azalea team – having a great time!
Lauren and Stephanie, the twins – say cheeze 
Here we are again…
Cathy and Corina, co-owners of Azalea
Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-
Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-
By Max Berlinger
Green and socially conscience fashion label EDUN is packing it’s bags and going west. Starting October 6th at Azalea in San Francisco and November 4th at Ten Over Six in Los Angeles, EDUN opens it’s doors to two pop-up stores featuring their dreamy and darkly romantic autumn/winter collection, Nocturne (pictured). Not only is the collection beautiful in a gothic/rock n’ roll sort of way, the line, launched by Irish lad Bono and his wife Ali Hewson, is constructed entirely out of organic materials and provides employment in maturing economies. As if that weren’t altruistic enough, fifteen percent of total sales will go to the non-profits ONEXONE and H2O Africa Foundation. Listen, we always feel good after successful shopping spree, but this makes us feel even better.
TENOVERSIX is located at 7427 Beverly Blouvard, Los Angeles, 323-330-9355; www.tenover6.com. Azalea
411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com.
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