Azalea Boutique

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Public School – New Brand!

October 24th, 2008 in About Us, New Arrivals, Our Latest Obssessions


We just got in an exciting new line for men’s – Public School! They are hard to find, exclusive, with very limited distribution. Dao Yi of Public School, was Sean John’s creative director before he and his friend Maxwell launch their own label. The collection is based on their childhood experiences, growing up in NYC (hence the name Public School), it’s old school favorites combined with their current fashion taste. When Cathy picked up the line, she asked the 2 designers about their favorite piece in the collection. Both boys LOVE this classic cardigan (Jeffries Cardigan Sweater – $429), with perforated leather applique in gorgeous wine color!

Available at the store – will be up online soon.
More items:

Baldwin Zip Front Leather Jacket – $695. Price points are great for a leather jacket and you really get what you pay for. Check out the details of this jacket…

Hazen Sleeve Strap Crew Neck Shirt – $141
Meanwhile, call PAM Mon-Fri 11-7 @ 415 861 9888 or email her (pam@azaleasf.com) if you want to order some!

I thought this article below about Public School from Thrillist is fun!

THRILLIST New York
Monday Feb 11, 2008

Public School

High school was all about casting about wildly for the activities that would define you, like crew, and furtive masturbation. For gear that facilitates a fluid identity, check out Public School, just now in stores.

From two former Sean John-ers/NY public schoolers, PS’s dark-hued, truant-inspired gear allows you to modify your appearance on a whim — like that Wildenstein Cat Lady, except people won’t claw out their eyes as you walk by.

The permutability starts w/ the nattily thuggish outerwear: leather bombers from which you can detach the epaulets, cinched short-waisted jackets whose collars flip between spread and mandarin, and black leather biker vests whose fleece hood and sleeves you can zip off — like breakaway pants for men too prude to risk a game of peek-a-balls. The shirt and hoodies are flexible too, from polos w/ special high-cut collars (sturdier poppage), to a black hoodie with waist-high, Mr. Rogers-esque front pockets — stow the hood, and break yo’ self, neighbor.

PS’ll also garb you in graphic tees and jeans, solid pieces that nonetheless force a single, consistent personality, i.e., the well-dressed coxswain who’s always urging others to “stroke”.

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    We are Corina and Cathy, co-founders of Azalea Boutique in SF. Nothing is more rewarding than the relationship we have with our great customers! We will share fun stories, what it takes to run a boutique, as well as our latest obsessions. We hope you enjoy it! Love, Corina & Cathy.
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