Luxurious and affordable, Toywatch is my new favorite thing! I’ve secretly wanted the Rolex Daytona in the boy size, but with a look-alike from Toywatch for $295, I am sold!
According to Toywatch website:
In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. Under the direction of fine-watch collector and TOYWATCH USA CEO, Randy Gordon, TOYWATCH was brought to the USA in the summer of 2006. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the “it” wristwatch and the “must-have” item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press.
Here is a recent press on Toywatch – the colorful ones are really great too.
Toywatch looks like a million bucks
