Azalea Boutique

All that you always wanted to know about your favorite store!

Archive for February, 2009


Sienna & Savannah Millers new line: Twenty8Twelve!

Savannah and Sienna Miller have always shared a design sensibility. They shared a flat during Savannah’s time at Alexander McQueen and subsequent freelance projects and Savannah always appreciated Sienna’s styling input and aesthetic. Savannah and Sienna named the brand after Sienna’s birthday (Dec 28th) as the liked the idea of being more abstract than a direct reference to their names.

SP 09 is the line’s second season and its inspired by “Picnic At Hanging Rock,” a film set in 1900’s Aussie. Hence the theme is soft romanticism often contrasted with puritanic details.

Currently available in-store only!

See their site: www.twenty8twelve.com

Spring 09 KZO – collabo with Unholy Matrimony

“KZO is the cause and effect of not being able to find the types of clothes we want to wear with high attention to detail, fabrics, fabrications, fit, global quality, and point of view.”

Joe Kazuo Knoernschild designs in L.A., but his KZO collection’s minimalist vibe and understated style has more in common with the other side of the Pacific. KZO feels more like Tokyo’s street scene than So Cal surf. Joe says KZO is lifestyle inspired with a target audience of “guys ages 18 to 35 with a taste for global style and cult fashion.” If you’re looking for casual with some sophistication, street smarts, and a few techno-inspired, personal details—like hidden iPod pockets— you’ll dig KZO.

Check out this Spring collection collabo with Unholy Matrimony!Currently available in-store only.

See more stuff at KZO site: www.kzocinematics.com

Have you seen Insight lately?

All of us at the store have been obsessing about this brand since it came in! This season’s theme “Electric Pulse” takes you back to the 80’s, with gorgeous prints and great price points!

Since its humble beginnings in 90’s Sydney as a complimentary line of surfboards, Insight is fast developing into one of the industries most well regarded and cutting edge clothing labels, distributed to 28 countries worldwide.

Insight’s personality encompasses a lifestyle that surrounds everything surf, skate, art, music, fashion and popular culture. Designers George Gorrow (of Ksubi) and Natalie Wood don’t wish to be pigeon holed into a particular ‘genre’; they just want to design clothing that they themselves would want to wear.

To surf, skate and create. Backing up this mentality, Insight has a diverse team of surfers, skaters and artists all over the world.

Check out what we have online and in-store!

Winner of WeSC headphones last week!

Congrats James! We hope you love the super cool WeSC headphones you won last week from our weekly drawing!