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Endovanera – “End of an Era”

March 6th, 2009 in New Arrivals


Even before you see the clothes, Los Angeles menswear label Endovanera (sounds like, but not limited to, “end of an era”) has the makings of an all-American classic. Founded in 2005 by David Michael Hershberger and Mitch Moseley, the fledgling label can be traced back to an old Costa Mesa boathouse-turned-studio where Hershberger spent his time hand-sewing custom jeans and where the two designers had their first serendipitous meeting.

The two quickly joined forces to launch an expanded line—with Hershberger’s by-hand patterns and sewing defining the label’s old-world vibe and Moseley’s practical perspective making the collections cohesive and wearable.

How did you come up with the name Endovanera?

“One of our close friends coined this version of the term. An ending always brings new forefront and this is where we would like to position our label.” – David Hershberger. Spring 09 Men’s collection is now available at the store! Check out their site: www.endovanera.com

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