Images courtesy of The Furies, see more: http://www.facebook.com/pages/THE-FURIES/124674554183
Our buyers Catherine and Rachel bring new lines for Spring 2010, and we are definitely liking what we get! To start off the year with a thrill, we just got in “The Furies,” an inspiring new brainchild of Danish designer Rikke Korff. This collection is without question, super fresh, edgy and highly fashionable. It is no surprise that The Furies is named as one of the top designers to watch by WWD! And, who doesn’t love black, black, and more black?
The Furies’ Rikke Korff – From WWD
Backstory: Denmark native Rikke Korff is best known for her 10-year stint as design director of Levi’s Red and Levi’s Vintage Collection. Korff, who studied at Copenhagen’s Danish Design School, helped reinvigorate the denim company with her cut-on-the-bias twisted-seam jeans. In 2005, she left Levi’s to start up her own firm, Korff Kounsil, where she consulted for lines including Levi’s, Lee Jeans and Quicksilver. The Furies is the Los Angeles-based designer’s first stab at her own label.
Collection: “The female market has become over saturated with frilly clichés of femininity,” Korff notes. “The Furies will unshackle feminine style.” The edgy, streetwise lineup includes strong graphic prints inspired by erotic Asian anime (“I have a severe crush on Japanese culture in general,” she explains). The silhouettes, meanwhile, veer sporty, comfortable and clean: oversize kimonolike Ts and draped pants, panung-style, in cotton. As for the label’s moniker, Korff notes that, aside from the obvious nod to Greek mythology, The Furies references the Japanese term for a swaying kimono sleeve — furisode.
Available at the store NOW! Coming soon online…
