Azalea Boutique

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Archive for April, 2010


Back in stock yes! B.Scott hoodies

Finally got our reorders of B.Scoot hoodies – Brandon was totally out of stock for a while! We got a new color too, this greyish beige one, very cool for the season:

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Under:ligne, Doo-ri’s diffusion line

Under.Ligne by Doo.Ri Fall 2010 Collection, NY

Doo-ri “Chung is exploring with Under.Ligne, a line she launched last year as a way of revisiting the simple jersey pieces she designed when she first started her collection. It’s the jersey that most people gravitate towards in Under.Ligne, said Chung. A simple, long scuba-style dress in black is a best-seller.”

“Under.Ligne’s practical philosophy, as with many other labels as of late, is “buy now, wear now” at prices that are just as immediate. Most pieces retail for around $300.

Fall 2010 marks the third season of the collection’s Doo.Ri-approved basics – classics inspired by ideas found in her signature collection both past and present, from easy draped tops with graphic prints, to triple ply knits like the pants, to a utilitarian silk trench.” – From Fashion Wire Daily. See full article here.

Doo-ri’s Under:ligne Spring collection is here! We love the dresses – there is a Watermelon silk minidress that is to-die-for. Price points are really good too! Come and see at the store.

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Where they make your jeans

I went to this place to get some of our jeans fixed the other day! It’s nice to see that the city still have clothing production, and that brands like Levis use local workers… Check out all the antique machinery, and the people who makes the jeans we wear, sewing every stitch, cutting every pocket, pressing all the rivets, one at a time!

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Getting the jeans fixed! The buttons popped off.

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Sunday Bloody Sunday

Sunday Social is this SUNDAY 4/25! Come and hang out with us at the store, shop with beats from awesome DJ duo Avalon Parkroy and Snidely Whiplash. See y’all soon.

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LISTEN TO THEM:

Top Beauty Picks This Week | 4/23/10

With the sun shining and Summer right around the corner, we were looking to get our skin ready for its debut.

Here’s what we’re obsessed with this week:

Jurlique — Herbal Recovery Gel

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I am head over heels for this product!  Until Jurlique came into my life, I had no idea what my face was missing.  I applied the gel to my freshly-washed face and immediately reaped the benefits.  Because its a gel and not a creme, it leaves the skin feeling hydrated without weight or greasy residue.  As I applied a thin, even coat to my entire face, and felt it absorb almost instantly, I was left with a radiant glow; not a ‘fauxglow’ like the ones you get from shimmer powder or tinted lotion, but a glow that can only be brought about by strenuous exercise, a really great facial or Jurlique magic.  I can’t get enough!!

xo,  Stephanie V

REN — Glycolactic Skin Renewal Peel Mask

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Let me preface this by saying that I’ve tried nearly every mask we carry here.  This mask from REN is one of my favorites because its a gentle exfoliating peel. The natural, fruit-based enzymes ‘eat’ away all the dead, dull skin and leave my skin feeling velvety smooth, fresh, and radiant.

xo, Nina

Malin + Goetz — Detox Face Mask

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I don’t wash my face everyday and also tend to fall asleep with my makeup on, all the time.  I love this mask because it helps me fix all of the damage I’ve done.  I prefer to wash/exfoliate my face first and then use this to hydrate and refresh my tired skin.

xo, Lesley

Inspiring Bijules

Just posting a nice article on Jules Kim, who came for our trunk show a few months ago!

“I’m not soft. [Guys] are not going to be able to approach me in [an easy] way. I distance myself with the way I dress and the way I am. It’s only a certain personality that would ever have the balls to approach me.” Jules Kim.

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Read the full article here: Jules Kim

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A.P.C. ‘Hipster’ Jean, Finally Here!!

A.P.C.’s Hipster jean is truly unique.  You could say that among the myriad of denim options, it stands alone.

A.P.C.’s Jean Touitou strives to bring simplicity and minimalism back into the wardrobes of the fashion conscious without putting them to sleep.  Quality, attention to detail, and attitude exude from these pants from the minute you put them on.

With a 2cm lower rise than that of the New Standard/New Cure/Rescue family,  one less button, always versatile 5th pocket, and a static $165.00 price tag, what is not to LOVE?

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Here’s what to do.

1. Get your hands on a pair of Hipsters.

2. Use all your strength to put them on and secure the buttons.

3. Stand there and catch your breath.

4. Wear them to brunch. Wear them to the park. Wear them to the bar. Wear them on a date. Wear them to your Mom’s house.

5. Feel them soften with wear… Look at those FADES!

6. Thank me.

xo

Go ahead girl, dress those fingers.

We were blown away when these puppies finally came in.

Iosselliani never fails to impress; with innovative designs and just the right amount of femininity without screaming cutesy, these rings are easy to put on and impossible to take off.

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Not only are we in love with these rings but, our girls Alexa Chung and Madonna are also smitten with this Italian godsend.

xo,

Stephanie V.

Our new leather jacket

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This is such a gorgeous leather jacket from Doma ($627) – check out the bluish/black dye – very subtle. The washed leather is super soft and stretchy so it fits snug without restricting arm movement. Did I mention that all our leather jackets are currently 15% OFF?

Crazy about sunglasses

It’s been bright and sunny here in SF! Get some sunglasses now! (the gold sunglasses on the right is Chris’s own – he got them from Thailand)

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Garbstore at the store

Clothing industry is full of passionate, creative, amazing people and their ideas. As customers, we get to enjoy the products, get to express ourselves and our style through the pieces they created. Like many things, sometimes I ponder on how do these ideas come to be realized. How is this jacket I am wearing constructed, produced, where is its origins? I always appreciate it when the people behind these creations care to educate us on such information.

“…To make historically correct garments it’s important to understand the machinery on which the originals are made. Some of this machinery is over 85 years old.” – From the Garbstore.

Garbstore is a men’s line launched in 2007 by Ian Paley from London, former founder and designer of One True Saxon, Senior Designer Paul Smith Jeans, Designer Thomas Burberry & Levis Strauss. His mission: Quality.

Garbstore website has a beautiful documentation feature on their factory in Guangdong, read this great article here. A lot of designers in quest of quality usually resist the idea of manufacturing in China, but Garbstore actually is deeply proud of it.  ”Garbstore isn’t about making in a particular place or in a particular country, we manufacture in the best possible environment for the products we aspire to make.”

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garb| clothing or dress, esp. of a distinctive or special kind.  store| a place where things are kept for future use or sale.

Some of the things we got at the store:

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The return of boho chic

Wait! But boho never left!

We got this in from Winter Kate, Nicole Richie’s new line of clothing. I’m liking it. Check it out at the store and see if you like it too.

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Electric blue and pink, from Mason

They are totally sold out everywhere, but, we still have them! Don’t pass this up – these are super colors for Spring. Get them ONLINE.

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More from Mason Spring 2010:

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Flowers on your head.

Our fave hat. We all love it. See it on Lesley, see it on Brian! From Grace Hats $44.

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On the other hand, Takashi prefers antlers (not for sale)…

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Bijules: Sassy Serpentines and Bold Bar Rings, JUST IN!

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Serpentine Ring in Black Gold ^

You saw it here first! A few months back we hosted Jules Kim and her fab jewelry line Bijules at the first trunk show on the West coast.

Now, in April, we are excited to bring the pieces to you!

Sought after by people who value individuality and fashion internationally;  worn by celebrities such as Karen O, Beyonce, and Rihanna, Jules Kim designs jewelry for the bold at heart.

They are binary pieces of Kim’s own personality, beaming with rough-edged glamour that each and every girl can take home and add to her accessory collection.

The rings come in a variety of precious metals;  silver, gold, and black gold.  These pictures may be good but seeing them in person is truly an experience. Come check ‘em out!! <3

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Black Bar Ring ^

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Gold Bone Knuckle Ring ^

xo,

Stephanie