A.P.C.’s Hipster jean is truly unique. You could say that among the myriad of denim options, it stands alone.
A.P.C.’s Jean Touitou strives to bring simplicity and minimalism back into the wardrobes of the fashion conscious without putting them to sleep. Quality, attention to detail, and attitude exude from these pants from the minute you put them on.
With a 2cm lower rise than that of the New Standard/New Cure/Rescue family, one less button, always versatile 5th pocket, and a static $165.00 price tag, what is not to LOVE?




Here’s what to do.
1. Get your hands on a pair of Hipsters.
2. Use all your strength to put them on and secure the buttons.
3. Stand there and catch your breath.
4. Wear them to brunch. Wear them to the park. Wear them to the bar. Wear them on a date. Wear them to your Mom’s house.
5. Feel them soften with wear… Look at those FADES!
6. Thank me.
xo