Doo-ri “Chung is exploring with Under.Ligne, a line she launched last year as a way of revisiting the simple jersey pieces she designed when she first started her collection. It’s the jersey that most people gravitate towards in Under.Ligne, said Chung. A simple, long scuba-style dress in black is a best-seller.”
“Under.Ligne’s practical philosophy, as with many other labels as of late, is “buy now, wear now” at prices that are just as immediate. Most pieces retail for around $300.
Fall 2010 marks the third season of the collection’s Doo.Ri-approved basics – classics inspired by ideas found in her signature collection both past and present, from easy draped tops with graphic prints, to triple ply knits like the pants, to a utilitarian silk trench.” – From Fashion Wire Daily. See full article here.
Doo-ri’s Under:ligne Spring collection is here! We love the dresses – there is a Watermelon silk minidress that is to-die-for. Price points are really good too! Come and see at the store.