Byebye full prices, Hellooo 40% markdowns!
How can you possibly resist these Olivia Harris bags?


Which one do you like?
XOX
Byebye full prices, Hellooo 40% markdowns!
How can you possibly resist these Olivia Harris bags?


Which one do you like?
XOX
We met Brit Bret Mackenzie from Flight of the Conchords today. He and his wife and adorable baby graced us with their presence @Azalea today. We were smitten!

All you guys out there, follow Bret’s lead and woo all the ladies with our new A.P.C. men’s collection! <3
xox
Comme des Garcons sole owner, Rei Kawakubo has found a way to marry simple lines and a classic style to win our curious hearts. Chic comfort is what its all about!

We can’t keep our bling-lovin’ fingers off of this Dannijo jewelry! Take a look and you’ll immediately know why:

Celia Gold Necklace | $304

Babe Earrings | $194

Penelope Ring | $150

Rima Bracelet in Gunmetal | $84
Like what you see? (We knew you would!)
Give us a call and order your new statement piece before they’re all gone!!
415.861.9888
XOX
As we San Franciscans know, Bay To Breakers is a beloved San Francisco tradition spanning 99 years. Every year, on the third Sunday in May, we San Franciscans sweat and mingle with onlookers and out-of-towners to showcase the eclectic style, culture and diversity that is so unique to the Bay Area. This exceptional, annual event brings record foot traffic through the city streets and its path runs directly in front of Azalea!
Did you make it outside on Sunday morning? If you did, you probably saw the sea of people participating in Bay To Breakers 2010.
We were there, in all of our Nudie-Loving glory!! Check us outtt:

Nudie-Lovin’-Lucky Ducks from (Left to Right):
Terry Barentsen, Heather Frye, Avery Dakin, Sean Natividad, Christopher Natividad, Aaron Abramson

The Crew with some Pink Ladies outside AZALEA!

Peacock Sighting!!

How do you stack up to these Tetris costumes?! So original!!
MORE PICS COMING SOON. Stay Tuned!!
xox
Did you catch us in the act? Send us a pic to: events@azaleasf.com
Fun was had by all last Thursday when we hosted an event for the launch of Sidney Lo’s newborn book: Taking Pictures of People Who Take Pictures of Themselves.
Sick beats from DJ Bomarr, Free PBR, tons of giveaways, and Sidney here in-store to present the newly released book; what more can you ask for on a Thursday night?
Here on Thursday? We love you! Couldn’t make it? We missed you!
Check it out…

Guests enjoyed beer & shared laughs!

Everyone and their mama was here!

Cuteness all around!

Girls in the know wore rucksacks and perused the racks <3

Like what you see? BUY THE BOOK directly from Sidney HERE
and sign up to get invites to exclusive events @azalea: HERE
Have any pics? Shoot em over to events@azaleasf.com = We’d love to see how much fun you had!
Did you win something at the event? Shoot us a pic of you in your goods!!
xox
I have been rendered nearly speechless by the new Alice+Olivia pieces we just got in. Come and get ‘em before they’re gone! (BONUS: this weekend they’re 25%OFF!!!)

Becca Sequin Top in White/Black | $ 484

Alfie Sequin Tee in Gold/Black | $ 396
love.love.love

These lucky winners are getting a FREE pair of Nudie Jeans to represent NudiexAzalea at the Bay to Breakers this Sunday! Congrats and Good Luck!!! 12K run + loads of beer? Hell yeah!
Winners (Clockwise from the Top Left):
Ava Berlin– “i should DEFINITELY win a pair of jeans because:
1. i have EASILY spent THREE MONTHS worth of rent at azalea in the last year
2. when i win i will totally feature how AWESOME azalea is in my super popular newsletter and on my super cute blog
xox!
Ava Berlin!”
Terry Barentsen– I need proof that high end denim wears better and last longer than the normal levis that I destroy after a month or so of bicycle riding/ skateboarding. thank you for your time, –Terry B
Avery D. + Heather F.– When we heard about the Bay to breakers contest we couldn’t believe what we were hearing. Running a 99 year old race that starts at 8 AM in San Francisco’s beautiful SOMA district, in a pair of new stiff Italian denim, all while quenching our thirst with some good ole pabst blue ribbon under the California sun?
This is a dream come true for most college students and definitely something we want in on. Not only will we gladly represent Azalea Boutique and Nudie Jeans co. in this amazing race, but we will win it for the people of San Francisco.
It would be an honor to be a part of your team and a privilege we will not take for granted.
Thank you for your time, please pick us.
Aaron Abramson– Hi, I am Aaron Abramson and I would love to be considered to run Bay to Breakers with a pair of Nudies. I’m 35 years old and I have been training for the run. I have never run before but decided to run for the first time this year. I have wanted to run the race for the past several years but only this year got up enough hutzpah to go for it. I absolutely love Nudie Jeans and own one pair of slim jims that I wear all the time. I live and work in the Hayes Valley area. Been in the bay area for 5 years and have cheered others on who are running. I know its going to be tough but I am up for the challenge (esp in a pair of Nudie jeans!). Bring on the pain!
David Strull– “If you were to choose me, I guarantee whoever is around will have a good time. I will bring good conversation, a smile and someone to help lighten the heavy load of beer. You will also be getting in return an Azaleas evangelist. I will forever hold a special place in my heart for your store, and will not be shy about telling my friends about how I came to possess a beautiful pair of Nudies.”
Azalea’s Own + Nudie Representative: Christopher Natividad!! — “Boom-Shaka-Laka!” said Christopher.
Front + Center (Clown) Sean– Lately Ive been getting a lot of crap for wearing Kirkland jeans from Costco. Yes, they’re not pricey, but are really uncomfortable. I think having a nice pair of Nudie Jeans would not only make me comfy, but give me more confidence when I go out to places. It would be nice to have jeans I can wear everyday and wont break on me. PICK ME! –Sean


Azalea Boutique + Pabst Blue Ribbon present:
Taking Pictures of People Who Take Pictures of Themselves
a Sidney Lo event
Sidney Lo, of Superfuture fame, will be here in-store to debut his new book:Taking Pictures of People Who Take Pictures of Themselves.
Come for a night of culture and get set up with killer prizes from:
Nudie Jeans Co.
Cheap Monday
WeSC
Alternative Apparel
Converse
Tanner Goods
Plus: 20% OFF all regularly priced goods!
Not to mention: FREE PBR! (for those of age, with ID) + the sweet beats of DJ Stepmom + Bomarr
all. night. long.
We welcome all ages to come, get their pictures taken, check out Sid’s new book, enter the giveaway, and get your wardrobe right with an exclusive, one-night-only discount courtesy of Azalea!