Made in Italy, using traditional fine goldsmith techniques, each piece in the Iosselliani’s Spring 2011 collection is a statement. Here are some of our favorites:
Now available at our new store 425 Hayes street and online.
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It’s a plane! It’s a bird! It’s the Nudie superman!
Come check him out at Azalea!
New store sneak peek
Azalea just expanded …. next door! We are carrying more new brands and extending our selection for you. We are super excited to get all our new stuff in. We have beautiful collections coming this Spring and Fall from new and favorite brands. Come check out the space and let us know what you think.
Nudie Jeans Spring 2011 is here!
New styles for Nudie Jeans Spring 2011 is here! We have both denim and collection too. Come check them out at the store! Available online soon.
Accessories to die for: Fallon Jewelry
Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.
See for yourself! Hot hot hot!
As featured on the cover of Lucky on Heidi Klum….
New brand: AIko for Spring!
We are getting new brands at Azalea for Spring and we can’t wait to show them all to you!
So let’s start with AIKO!
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Aiko is a relatively new line (started spring 2010) based on the reinvention of the classic sweatshirt in a fashion forward way. The key is really in the soft, beautiful fabric. All the pieces are really items the we can live in. The line is backed by Sean Barron of JOIE and designed by artist, Cynthia Mittweg.
These socks make you…. HAPPY!
For all of you who love socks, new styles of HAPPY SOCKS are going to hit Azalea very soon. They make the best gift, and stocking stuffer all-year-round!
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Additional 10% OFF Sale Denim!
Stock up from a selection of over 300+ pairs of sale jeans at the store. Don’t miss this!
Nudie Jeans Donut
Check out this display at our Nudie Jeans section!! Whoaaaaa
Toms says “THANK YOU!”
Thanks to you, TOMS is now on track to give the One Millionth Pair of new shoes to a child in need this month! Keep on wearing and loving those TOMS shoes!!
Run NudiexAzalea Run!
These lucky winners are getting a FREE pair of Nudie Jeans to represent NudiexAzalea at the Bay to Breakers this Sunday! Congrats and Good Luck!!! 12K run + loads of beer? Hell yeah!
Winners (Clockwise from the Top Left):
Ava Berlin– “i should DEFINITELY win a pair of jeans because:
1. i have EASILY spent THREE MONTHS worth of rent at azalea in the last year
2. when i win i will totally feature how AWESOME azalea is in my super popular newsletter and on my super cute blog
xox!
Ava Berlin!”
Terry Barentsen– I need proof that high end denim wears better and last longer than the normal levis that I destroy after a month or so of bicycle riding/ skateboarding. thank you for your time, –Terry B
Avery D. + Heather F.– When we heard about the Bay to breakers contest we couldn’t believe what we were hearing. Running a 99 year old race that starts at 8 AM in San Francisco’s beautiful SOMA district, in a pair of new stiff Italian denim, all while quenching our thirst with some good ole pabst blue ribbon under the California sun?
This is a dream come true for most college students and definitely something we want in on. Not only will we gladly represent Azalea Boutique and Nudie Jeans co. in this amazing race, but we will win it for the people of San Francisco.
It would be an honor to be a part of your team and a privilege we will not take for granted.
Thank you for your time, please pick us.
Aaron Abramson– Hi, I am Aaron Abramson and I would love to be considered to run Bay to Breakers with a pair of Nudies. I’m 35 years old and I have been training for the run. I have never run before but decided to run for the first time this year. I have wanted to run the race for the past several years but only this year got up enough hutzpah to go for it. I absolutely love Nudie Jeans and own one pair of slim jims that I wear all the time. I live and work in the Hayes Valley area. Been in the bay area for 5 years and have cheered others on who are running. I know its going to be tough but I am up for the challenge (esp in a pair of Nudie jeans!). Bring on the pain!
David Strull– “If you were to choose me, I guarantee whoever is around will have a good time. I will bring good conversation, a smile and someone to help lighten the heavy load of beer. You will also be getting in return an Azaleas evangelist. I will forever hold a special place in my heart for your store, and will not be shy about telling my friends about how I came to possess a beautiful pair of Nudies.”
Azalea’s Own + Nudie Representative: Christopher Natividad!! — “Boom-Shaka-Laka!” said Christopher.
Front + Center (Clown) Sean– Lately Ive been getting a lot of crap for wearing Kirkland jeans from Costco. Yes, they’re not pricey, but are really uncomfortable. I think having a nice pair of Nudie Jeans would not only make me comfy, but give me more confidence when I go out to places. It would be nice to have jeans I can wear everyday and wont break on me. PICK ME! –Sean
Back in stock yes! B.Scott hoodies
Finally got our reorders of B.Scoot hoodies – Brandon was totally out of stock for a while! We got a new color too, this greyish beige one, very cool for the season:
Under:ligne, Doo-ri’s diffusion line
Doo-ri “Chung is exploring with Under.Ligne, a line she launched last year as a way of revisiting the simple jersey pieces she designed when she first started her collection. It’s the jersey that most people gravitate towards in Under.Ligne, said Chung. A simple, long scuba-style dress in black is a best-seller.”
“Under.Ligne’s practical philosophy, as with many other labels as of late, is “buy now, wear now” at prices that are just as immediate. Most pieces retail for around $300.
Fall 2010 marks the third season of the collection’s Doo.Ri-approved basics – classics inspired by ideas found in her signature collection both past and present, from easy draped tops with graphic prints, to triple ply knits like the pants, to a utilitarian silk trench.” – From Fashion Wire Daily. See full article here.
Doo-ri’s Under:ligne Spring collection is here! We love the dresses – there is a Watermelon silk minidress that is to-die-for. Price points are really good too! Come and see at the store.
Where they make your jeans
I went to this place to get some of our jeans fixed the other day! It’s nice to see that the city still have clothing production, and that brands like Levis use local workers… Check out all the antique machinery, and the people who makes the jeans we wear, sewing every stitch, cutting every pocket, pressing all the rivets, one at a time!
Getting the jeans fixed! The buttons popped off.
Sunday Bloody Sunday
Sunday Social is this SUNDAY 4/25! Come and hang out with us at the store, shop with beats from awesome DJ duo Avalon Parkroy and Snidely Whiplash. See y’all soon.
LISTEN TO THEM:
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