Azalea Boutique

These lucky winners are getting a FREE pair of Nudie Jeans to represent NudiexAzalea at the Bay to Breakers this Sunday! Congrats and Good Luck!!! 12K run + loads of beer? Hell yeah!

Winners (Clockwise from the Top Left):

Ava Berlin– “i should DEFINITELY win a pair of jeans because:

1. i have EASILY spent THREE MONTHS worth of rent at azalea in the last year
2. when i win i will totally feature how AWESOME azalea is in my super popular newsletter and on my super cute blog

xox!

Ava Berlin!”

Terry Barentsen– I need proof that high end denim wears better and last longer than the normal levis that I destroy after a month or so of bicycle riding/ skateboarding. thank you for your time, –Terry B

Avery D. + Heather F.– When we heard about the Bay to breakers contest we couldn’t believe what we were hearing.  Running a 99 year old race that starts at 8 AM in San Francisco’s beautiful SOMA district, in a pair of new stiff Italian denim, all while quenching our thirst with some good ole pabst blue ribbon under the California sun?

This is a dream come true for most college students and definitely something we want in on. Not only will we gladly represent Azalea Boutique and Nudie Jeans co. in this amazing race, but we will win it for the people of San Francisco.

It would be an honor to be a part of your team and a privilege we will not take for granted.

Thank you for your time, please pick us.

Aaron Abramson– Hi, I am Aaron Abramson and I would love to be considered to run Bay to Breakers with a pair of Nudies. I’m 35 years old and I have been training for the run. I have never run before but decided to run for the first time this year. I have wanted to run the race for the past several years but only this year got up enough hutzpah to go for it. I absolutely love Nudie Jeans and own one pair of slim jims that I wear all the time. I live and work in the Hayes Valley area. Been in the bay area for 5 years and have cheered others on who are running. I know its going to be tough but I am up for the challenge (esp in a pair of Nudie jeans!). Bring on the pain!

David Strull– “If you were to choose me, I guarantee whoever is around will have a good time.  I will bring good conversation, a smile and someone to help lighten the heavy load of beer.  You will also be getting in return an Azaleas evangelist.  I will forever hold a special place in my heart for your store, and will not be shy about telling my friends about how I came to possess a beautiful pair of Nudies.”

Azalea’s Own + Nudie Representative: Christopher Natividad!! — “Boom-Shaka-Laka!” said Christopher.

Front + Center (Clown) Sean– Lately Ive been getting a lot of crap for wearing Kirkland jeans from Costco. Yes, they’re not pricey, but are really uncomfortable. I think having a nice pair of Nudie Jeans would not only make me comfy, but give me more confidence when I go out to places. It would be nice to have jeans I can wear everyday and wont break on me. PICK ME!   –Sean

Doo-ri “Chung is exploring with Under.Ligne, a line she launched last year as a way of revisiting the simple jersey pieces she designed when she first started her collection. It’s the jersey that most people gravitate towards in Under.Ligne, said Chung. A simple, long scuba-style dress in black is a best-seller.”

“Under.Ligne’s practical philosophy, as with many other labels as of late, is “buy now, wear now” at prices that are just as immediate. Most pieces retail for around $300.

Fall 2010 marks the third season of the collection’s Doo.Ri-approved basics – classics inspired by ideas found in her signature collection both past and present, from easy draped tops with graphic prints, to triple ply knits like the pants, to a utilitarian silk trench.” – From Fashion Wire Daily. See full article here.

Doo-ri’s Under:ligne Spring collection is here! We love the dresses – there is a Watermelon silk minidress that is to-die-for. Price points are really good too! Come and see at the store.

Sunday Social is this SUNDAY 4/25! Come and hang out with us at the store, shop with beats from awesome DJ duo Avalon Parkroy and Snidely Whiplash. See y’all soon.

LISTEN TO THEM:

This is such a gorgeous leather jacket from Doma ($627) – check out the bluish/black dye – very subtle. The washed leather is super soft and stretchy so it fits snug without restricting arm movement. Did I mention that all our leather jackets are currently 15% OFF?

Clothing industry is full of passionate, creative, amazing people and their ideas. As customers, we get to enjoy the products, get to express ourselves and our style through the pieces they created. Like many things, sometimes I ponder on how do these ideas come to be realized. How is this jacket I am wearing constructed, produced, where is its origins? I always appreciate it when the people behind these creations care to educate us on such information.

“…To make historically correct garments it’s important to understand the machinery on which the originals are made. Some of this machinery is over 85 years old.” – From the Garbstore.

Garbstore is a men’s line launched in 2007 by Ian Paley from London, former founder and designer of One True Saxon, Senior Designer Paul Smith Jeans, Designer Thomas Burberry & Levis Strauss. His mission: Quality.

Garbstore website has a beautiful documentation feature on their factory in Guangdong, read this great article here. A lot of designers in quest of quality usually resist the idea of manufacturing in China, but Garbstore actually is deeply proud of it.  ”Garbstore isn’t about making in a particular place or in a particular country, we manufacture in the best possible environment for the products we aspire to make.”

garb| clothing or dress, esp. of a distinctive or special kind.  store| a place where things are kept for future use or sale.

Some of the things we got at the store:

They are totally sold out everywhere, but, we still have them! Don’t pass this up – these are super colors for Spring. Get them ONLINE.

More from Mason Spring 2010:

Remind me why I choose to live on the West Coast? It’s been raining. It’s been windy. But not today! Sun sun and more sun! Time to whip out those oversized sunglasses, blouses, sandals, and knickers. Featuring Tom Ford Sunglasses, Acne, Rogan, Eryn Brinie, Echo Scarves, Grace Hats, and to-die-for Surface to Air shoes.

Photo location: outside the store on the sidewalk. Models: Steph and Nina, Photog: Kahley.

We blew out last time we got these, but they are now back in stock! Available at the store. Get a couple. They are cheap. (and nicely made).