Azalea Boutique

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Inspiring Bijules

Just posting a nice article on Jules Kim, who came for our trunk show a few months ago!

“I’m not soft. [Guys] are not going to be able to approach me in [an easy] way. I distance myself with the way I dress and the way I am. It’s only a certain personality that would ever have the balls to approach me.” Jules Kim.

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Read the full article here: Jules Kim

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Our new leather jacket

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This is such a gorgeous leather jacket from Doma ($627) – check out the bluish/black dye – very subtle. The washed leather is super soft and stretchy so it fits snug without restricting arm movement. Did I mention that all our leather jackets are currently 15% OFF?

Crazy about sunglasses

It’s been bright and sunny here in SF! Get some sunglasses now! (the gold sunglasses on the right is Chris’s own – he got them from Thailand)

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Garbstore at the store

Clothing industry is full of passionate, creative, amazing people and their ideas. As customers, we get to enjoy the products, get to express ourselves and our style through the pieces they created. Like many things, sometimes I ponder on how do these ideas come to be realized. How is this jacket I am wearing constructed, produced, where is its origins? I always appreciate it when the people behind these creations care to educate us on such information.

“…To make historically correct garments it’s important to understand the machinery on which the originals are made. Some of this machinery is over 85 years old.” – From the Garbstore.

Garbstore is a men’s line launched in 2007 by Ian Paley from London, former founder and designer of One True Saxon, Senior Designer Paul Smith Jeans, Designer Thomas Burberry & Levis Strauss. His mission: Quality.

Garbstore website has a beautiful documentation feature on their factory in Guangdong, read this great article here. A lot of designers in quest of quality usually resist the idea of manufacturing in China, but Garbstore actually is deeply proud of it.  ”Garbstore isn’t about making in a particular place or in a particular country, we manufacture in the best possible environment for the products we aspire to make.”

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garb| clothing or dress, esp. of a distinctive or special kind.  store| a place where things are kept for future use or sale.

Some of the things we got at the store:

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The return of boho chic

Wait! But boho never left!

We got this in from Winter Kate, Nicole Richie’s new line of clothing. I’m liking it. Check it out at the store and see if you like it too.

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Electric blue and pink, from Mason

They are totally sold out everywhere, but, we still have them! Don’t pass this up – these are super colors for Spring. Get them ONLINE.

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More from Mason Spring 2010:

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Flowers on your head.

Our fave hat. We all love it. See it on Lesley, see it on Brian! From Grace Hats $44.

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On the other hand, Takashi prefers antlers (not for sale)…

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Let there be sun!

Remind me why I choose to live on the West Coast? It’s been raining. It’s been windy. But not today! Sun sun and more sun! Time to whip out those oversized sunglasses, blouses, sandals, and knickers. Featuring Tom Ford Sunglasses, Acne, Rogan, Eryn Brinie, Echo Scarves, Grace Hats, and to-die-for Surface to Air shoes.

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Photo location: outside the store on the sidewalk. Models: Steph and Nina, Photog: Kahley.

I feel pretty, oh so pretty

I wasn’t really sure how I feel about another celebrity line; I am of the opinion that being a Hollywood ex-reality star doesn’t always mean you should be designing clothes or anything. Their designs seems to be, ehem… a novelty, and nothing more. We are going to get these at the store pretty soon, but I figure we can preview the looks and see whether we like it. It’s pretty, it’s bohemian, it’s what is in Nicole Richie’s fabulous closet. I’m gonna try out the print flowy blouses when it hits the floor, twirling around in it with Air’s “Cherry Blossom Girl” playing in the background. I will certainly write an update about this when we get it, promise.

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Pretty pretty tops…

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Cherry for your eyes

We blew out last time we got these, but they are now back in stock! Available at the store. Get a couple. They are cheap. (and nicely made).

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Soho’s little gem – Eryn Brinie

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Word has it that Eryn Brinie is the best kept secret in SOHO, NYC – a little gem in the hustle and bustle of Broadway Street. Feminine style, pretty dresses, flowy tops, it’s a girl’s girl dream come true…high-quality and a gratifying price tag to match ($60-$180). Now available at Azalea for all San Francisco girls.

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Buttery, soft leather satchel – Olivia Harris.

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Vintage washed italian lambskin ($525) – YUMMY! Olivia Harris by Joy Gryson bags now available at the store!

Love from Richard Chai

Richard Chai Spring 2010 is “Love.” We definitely love you back Richard! If you are going to invest in that ONE gorgeous dress that you can style all year long, I’d pick one of these dresses. It’s chic, fashionable, with just the right splash of color. It’s a little on the pricier side, ($495) BUT consider all the outfits you can really pull out of it. Stylt it with denim vest + leggings, leather jacket + tights, knit wrap + boots, belt it with flats, trench coat over it + heels….and it goes on. I think I just talked myself into getting one. Oh no! (Oh yes!)

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Vegan handbags are amazing.

“In 1991, Co-owner and Creative Director Inder Bedi was challenged by a mahatma to go vegetarian for thirty days. It was during this time that Inder devised the business plan for an eco/vegan fashion house. First written as a university project in 1995 and eventually launched as MATT & NAT. 21 water bottle initiative has further stepped up our commitment to social responsibility and to the environment; all linings are made from recycled plastic water bottles. A message inside of each bag will let you know exactly how many bottles were recycled to produce your accessory.” – www.mattandnat.com.

Check out some of the bags we have at the store – I love the guys’s black travel bag, its really modern, functional, and the leather is so supple ($285 – its a really good price for what it is):

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Here is the “Tundra” style for women $225, the zipper details are fantastic!

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A.P.C. Sandals

Just in today at the store! A.P.C. Sandal in dark canvas blue – super cute for spring:

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