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Author Archive
Cathy and Rachel featured in industry news!
See Cathy and Rachel in this month’s California Apparel News’ “Special Section.” It’s a very interesting article about Bay Area’s fashion favorites.
Just in: Alex & Chloe Jewelry
What’s on our Valentine’s Day wish list? Alex & Chloe Jewelry! The pyramid necklace and matching gold earrings are on top of my list.
Just in: MM6 by Maison Martin Margiela
MM6 is a sister line of Belgian designer label Maison Martin Margiela which transforms the main line’s avant garde style into an everyday wardrobe staple. All the pieces are mix and match items, with super clean construction, beautiful details and most of all, comfortable to wear. Azalea is thrilled to present the latest collection for Spring 2010 at the store, and coming soon online!
Just a couple of things to show you… We also have shoes, trench coat, a crisp shirt as well as denim leggings!
Buy a pair Happy Socks, Give $1 to Yele Haiti
For every pair of Happy Socks you buy, we donate $1 to Yele Haiti – so let’s keep our feet warm and help out those in need! Nothing is too little when you are giving with good intentions. 
See the world through Tom Ford’s eye(wear)…
Seeing the world through Tom Ford’s eyes would be pretty extraordinary. Not sure if that’ll ever be possible, but what’s possible at least, is seeing through his sunglasses!
The Whitney, which is the “Star” of the line, fits amazingly well on all sort of different face types and shapes. The plastic is tough and heavy weight, considering it’s slim frame. It is not flimsy and has a great shine and feel to it. The lens is just the right shade to show a little bit of your eyes behind it, and the slight grade of ombre on the bottom is a very nice touch for extra depth and dimension. Oh, and we aren’t currently carrying the men’s eyewear line, but I had to put the (…ehem) naked male model from the latest Tom Ford campaign because it’s just hawt….!
New styles are available online and in-store:
Iosselliani in Lucky Mag
We are anxious, yes we are! As featured in Lucky Magazine this issue, we’ll be getting a fresh new package from Iosselliani and the RING we so desire. Coming very soon to the store and online. Call now to reserve one (I know I am….)
Henry Duarte x J.Brand Collabo
Henry Duarte x J.Brand – Capsule Collection
The much anticipated capsule collection from Henry Duarte for J.Brand channels David Bowie’s rock-on, timeless, reverberating style. Skin tight black jeans, with Bowie-inspired detailing like exposed zippers, lace up front style called the “Suffragette,” goes for the classic fit meets grunge chic. After all, who does skinny better than Bowie? These are definitely on our wish-list!! Coming soon at the store and online. Try them on, or reserve a pair!
More Doma Leather Jackets please!
As seen on the Hollywood “It” girls, leather jackets are here to stay! Check out some styles from Doma Leather.
Black, skinny, and ripped
When you think that a pair of jeans can have more than a few rips on the knees, someone else comes up with a better idea! Works on both gals and guys… We have a pair from Blank for $71, which really worth saving you time and work if you are trying to rip your old jeans at home 
Must try this: Jeggings, the “IT” item.
They are all over the celebs, from Jessica Alba, Kristen Stewart, Nicky Hilton, and even Beyonce! They are soft, they are tight but comfortable, and they turn your silhouette svelte. We try them, we love them, and we definitely can’t keep them in stock. Come and try them at Azalea and see what I mean. Get them online! (On the right: AG Jeans “The Legging in Black” – $148, on the left: J.Brand “Denim Leggings in Olympia” – $139)
Meet the staff: Pam
Pam, Ops Manager. (hometown: San Francisco, CA)
What’s are your favorite brands?
A.P.C., Shipley & Halmos, Naked & Famous, Acne, Surface to Air, Malin & Goetz
What’s on top of your wish list right now (from the store)?
A.P.C. Parka, Sonia Rykiel Pull Intarsia sweater, Shipley & Halmos Roark dress, Vince brown Sequin dress, Surface to Air white oxfords
Your favorite hang out spots in SF?
Puerto Allegre, Pops’ emo night, Slims, Blue Bottle, Sight Glass
Tell me the no.1 thing on your Bucket List.
GO TO EUROPE!!!
Meet the Staff: Rachel
Rachel, Buyer. (hometown: Louisville, KY)
What’s are your favorite brands?
APC, Surface 2 Air, Opening Ceremony, Something Else by Natalie Wood, Sword, Ioselliani
What’s on top of your wish list right now (from the store)?
Surface 2 Air Wedges (coming soon!), Doma leather jacket, unlimited James Perse and Alternative Apparel tees and hoodies
Your favorite hang out spots in SF?
Dolores Park, Uptown, Pops, Bender’s, 500 Club
The No.1 thing on your Bucket List.
Take an around-the-world trip
Just in: Sonia by Sonia Rykiel Spring 2010
The pink leopard print dress ($295) is just adorable. Come check more styles at the store. Coming soon online!
