




As we San Franciscans know, Bay To Breakers is a beloved San Francisco tradition spanning 99 years. Every year, on the third Sunday in May, we San Franciscans sweat and mingle with onlookers and out-of-towners to showcase the eclectic style, culture and diversity that is so unique to the Bay Area. This exceptional, annual event brings record foot traffic through the city streets and its path runs directly in front of Azalea!
Did you make it outside on Sunday morning? If you did, you probably saw the sea of people participating in Bay To Breakers 2010.
We were there, in all of our Nudie-Loving glory!! Check us outtt:

Nudie-Lovin’-Lucky Ducks from (Left to Right):
Terry Barentsen, Heather Frye, Avery Dakin, Sean Natividad, Christopher Natividad, Aaron Abramson

The Crew with some Pink Ladies outside AZALEA!

Peacock Sighting!!

How do you stack up to these Tetris costumes?! So original!!
MORE PICS COMING SOON. Stay Tuned!!
xox
Did you catch us in the act? Send us a pic to: events@azaleasf.com

These lucky winners are getting a FREE pair of Nudie Jeans to represent NudiexAzalea at the Bay to Breakers this Sunday! Congrats and Good Luck!!! 12K run + loads of beer? Hell yeah!
Winners (Clockwise from the Top Left):
Ava Berlin– “i should DEFINITELY win a pair of jeans because:
1. i have EASILY spent THREE MONTHS worth of rent at azalea in the last year
2. when i win i will totally feature how AWESOME azalea is in my super popular newsletter and on my super cute blog
xox!
Ava Berlin!”
Terry Barentsen– I need proof that high end denim wears better and last longer than the normal levis that I destroy after a month or so of bicycle riding/ skateboarding. thank you for your time, –Terry B
Avery D. + Heather F.– When we heard about the Bay to breakers contest we couldn’t believe what we were hearing. Running a 99 year old race that starts at 8 AM in San Francisco’s beautiful SOMA district, in a pair of new stiff Italian denim, all while quenching our thirst with some good ole pabst blue ribbon under the California sun?
This is a dream come true for most college students and definitely something we want in on. Not only will we gladly represent Azalea Boutique and Nudie Jeans co. in this amazing race, but we will win it for the people of San Francisco.
It would be an honor to be a part of your team and a privilege we will not take for granted.
Thank you for your time, please pick us.
Aaron Abramson– Hi, I am Aaron Abramson and I would love to be considered to run Bay to Breakers with a pair of Nudies. I’m 35 years old and I have been training for the run. I have never run before but decided to run for the first time this year. I have wanted to run the race for the past several years but only this year got up enough hutzpah to go for it. I absolutely love Nudie Jeans and own one pair of slim jims that I wear all the time. I live and work in the Hayes Valley area. Been in the bay area for 5 years and have cheered others on who are running. I know its going to be tough but I am up for the challenge (esp in a pair of Nudie jeans!). Bring on the pain!
David Strull– “If you were to choose me, I guarantee whoever is around will have a good time. I will bring good conversation, a smile and someone to help lighten the heavy load of beer. You will also be getting in return an Azaleas evangelist. I will forever hold a special place in my heart for your store, and will not be shy about telling my friends about how I came to possess a beautiful pair of Nudies.”
Azalea’s Own + Nudie Representative: Christopher Natividad!! — “Boom-Shaka-Laka!” said Christopher.
Front + Center (Clown) Sean– Lately Ive been getting a lot of crap for wearing Kirkland jeans from Costco. Yes, they’re not pricey, but are really uncomfortable. I think having a nice pair of Nudie Jeans would not only make me comfy, but give me more confidence when I go out to places. It would be nice to have jeans I can wear everyday and wont break on me. PICK ME! –Sean
Our annual karaoke contest during the holiday block party was a BLAST! We had tons of good music and singing – from Elvis, Wham, A-HA, Pat Benatar, even… “Who Let the Dogs Out!” Thanks for all the participants and congratulations to Michael our winner, who got a $100 GC to shop at Azalea. Sweeeettt!!








Free flowing Patrone Tequila drinks, awesome jewelry design from Surface to Air, and a fab crowd of our returning customers and new faces from GenArt; last night was great fun and success! Thanks for an exciting Tuesday night.








Azalea Boutique invites you to a day of shopping, beauty, music, and drinks hosted by amea beauty and Smart Water.
Saturday, July 25th from 12-5pm
All James Perse will be 15% OFF!!*
Stock up on these great basics for the summer!
Plus, visit with our host amea for a customized skin consultation where you can
find out about the revolution in personalized skin care, preservative-free.**
411 Hayes Street, SF, CA, 94102
415-861-9888
*excludes already on sale merchandise
**no rsvp necessary
Congrats James! We hope you love the super cool WeSC headphones you won last week from our weekly drawing!

Congratulations to Don, our last week’s contest winner! He won a pair of new jeans from Azalea, and picked out the A.P.C. New Standard in Raw Black. Great choice!

At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-
the PIPELINE: Style on Tap
By Sydney Pfaff
Check out this article by our friend Sydney – we missed her… She was an awesome team member at Azalea!

For the opening night of the EDUN pop-up shop inside Hayes Valley’s Azalea, host, Ali Hewson, head of the fair trade clothing line—not to mention, Bono’s lady—greeted a very green-friendly San Francisco crowd. Nibbling on munchies from Organic Chef Catering and sipping fruity drinks from Africa Rum, were a lively assortment of familiar partygoers, attractive hipsters, suit type, and…burly body guards? The intense amount of hired security was enough to keep one from even looking at the rack of sustainable denim or stacks of organic graphic tees. Call us crazy, but it’s a bit unsettling to be watched by large, dark-suited men while choosing your size. It was nice to know that 15% sales for the pop-up shop (open till October 20) go to ONEXONE’s Africa H2O Project. Wery peace and love, even with the added security.

EDUN designer Ali Hewson.




Photos by Philip Nguyen
EDUN’s pop-up shop will be at Azalea until October 20 at 411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com. For more information go to www.edunonline.com.
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The best part about being at Azalea is the relationship we have with our great customers. We always get so excited when you are excited about the stuff we have! That’s why when we get New Arrivals, we just can’t wait to share the news with y’all.
Wendy Davis came to Azalea 5 years ago when we just opened. This gorgeous tall blonde (and single at the time) has always come to hang out with us, get cute things to go out on dates, update her wardrobe every season, and get her nails done with Mai at our Z Beauty Lounge. She was just in the other day with her beautiful family! We heart Wendy…

“What are you doooiingg??”
…we heard a little voice from behind us and saw this cutest thing of a girl! We were changing mannequins on a Friday morning, and so we asked if Simone (that’s the cutest name too!) wanted to help Stephanie and me.

Look at our little merchandising assistant! She is gonna just love clothes when she is grown up…

Wow! It definitely has been a while since Cathy and I had bangs! We were super psyched when Roseanne & Amy, one of our first customers whom we became good friends with, invited us to this GLAAD Awards Gala Night. We love community events, and it was such a great opportunity to meet people. We even got a picture opportunity with Sharon Osbourne!!