Azalea Boutique

Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.

See for yourself! Hot hot hot!

As featured on the cover of Lucky on Heidi Klum….

Have to admit, last night was the first time in ages that I’ve actually remembered to sit down and watch the Golden Globes.  Usually, I’ll wait until the results and best/worst dressed slideshows have been posted to the internet to give myself an abbreviated re-cap.  I was actually pretty pleased with the show last night.  Ricky Gervais seemed to behave and Natalie Portman’s “He’ll sleep with me!” joke left me with just the right amount of uneasy.

More importantly, most of the ladies (and gents) attending the ceremony looked on point.  These nine dresses left a lasting impression on my 10-second attention span.  Unfortunately, they didn’t make Clare Danes turn around on the red carpet because this pic does her dress no justice.  Which dresses do you think stole the show? (ahem, Anne Hatheway)

XOX

Alternative Apparel would be PERF for this one!

You can totes make this one with a Naked & Famous Bow Tie!

Does anyone remember when Nylon Mag used to have a DIY feature every month?  I remember sometimes it would be super complicated, with a list of ingredients like one elephant, a pound of Moroccan Cocoa Nibs, an industrial caulk gun and a tube sock.  Teen Vogue has a similar feature now, where they tap a designer to create a DIY project to share with all of us.  All of the archives are on their website, and while results vary from totally unwearable to cute attack, it’s fun to look through them for inspiration… especially when you find yourself breaking open your penny jar a week before Christmas.

Here are some good ones:

http://www.teenvogue.com/style/tips/diy/2010/10/do-it-yourself-veronica-beard_101029#slide=1
http://www.teenvogue.com/style/tips/diy/2008/09/som_20080908#slide=1

XOX

APOTHIA, mother brand of, our best selling fragrances IF and Velvet Rope, has been featured in Sniffapalooza Magazine.

Read the entire story here.

Come in to Azalea or visit us online HERE and experience APOTHIA.

XOX

We were blown away when these puppies finally came in.

Iosselliani never fails to impress; with innovative designs and just the right amount of femininity without screaming cutesy, these rings are easy to put on and impossible to take off.

love.love.

Not only are we in love with these rings but, our girls Alexa Chung and Madonna are also smitten with this Italian godsend.

xo,

Stephanie V.

Our buyer Rachel is thrilled that one of the lines we picked up for Fall 2010 is named one of the CFDA winner!! Billy Reid!

Here’s an excerpt from GQ.com (see full article: http://www.gq.com/style/blogs/the-gq-eye/2010/02/and-the-winner-is.html):

Last night, at an energized, jam-packed event at Manhattan’s IAC building, we kicked off New York Fashion Week by celebrating the six finalists in our 2010 search for the Best New Designer in America. Each of the designers—from a transplanted Dutch veteran of preppy casualwear to two globetrotting (and enterprising) brothers—could have taken the title, but right now we couldn’t be more pleased to announce that the recipient of the 2010 GQ/CFDA Best New Menswear Designer in America Award (along with a $50,000 cash prize and the opportunity to create a limited edition Levi’s collection for Bloomingdale’s) is… Billy Reid.

A true fashion journeyman, Billy won the CFDA best new men’s designer award in 2001, but after investing in the production of his collection, his business was confronted with the grim reality of September 11th. Eight months after the attack, he moved home to Alabama, starting anew with his Billy Reid label in 2004. He now has seven stores selling clothes you could imagine William Faulkner wearing at his dapper peak, with bold shots of color mixed in at just the right moments.

Images courtesy of The Furies, see more: http://www.facebook.com/pages/THE-FURIES/124674554183

Our buyers Catherine and Rachel bring new lines for Spring 2010, and we are definitely liking what we get! To start off the year with a thrill, we just got in “The Furies,” an inspiring new brainchild of Danish designer Rikke Korff.  This collection is without question, super fresh, edgy and highly fashionable. It is no surprise that The Furies is named as one of the top designers to watch by WWD! And, who doesn’t love black, black, and more black?

The Furies’ Rikke Korff – From WWD

Backstory: Denmark native Rikke Korff is best known for her 10-year stint as design director of Levi’s Red and Levi’s Vintage Collection. Korff, who studied at Copenhagen’s Danish Design School, helped reinvigorate the denim company with her cut-on-the-bias twisted-seam jeans. In 2005, she left Levi’s to start up her own firm, Korff Kounsil, where she consulted for lines including Levi’s, Lee Jeans and Quicksilver. The Furies is the Los Angeles-based designer’s first stab at her own label.

Collection: “The female market has become over saturated with frilly clichés of femininity,” Korff notes. “The Furies will unshackle feminine style.” The edgy, streetwise lineup includes strong graphic prints inspired by erotic Asian anime (“I have a severe crush on Japanese culture in general,” she explains). The silhouettes, meanwhile, veer sporty, comfortable and clean: oversize kimonolike Ts and draped pants, panung-style, in cotton. As for the label’s moniker, Korff notes that, aside from the obvious nod to Greek mythology, The Furies references the Japanese term for a swaying kimono sleeve — furisode.

Available at the store NOW! Coming soon online…

We are anxious, yes we are! As featured in Lucky Magazine this issue, we’ll be getting a fresh new package from Iosselliani and the RING we so desire. Coming very soon to the store and online. Call now to reserve one (I know I am….)