Images courtesy of The Furies, see more: http://www.facebook.com/pages/THE-FURIES/124674554183

Our buyers Catherine and Rachel bring new lines for Spring 2010, and we are definitely liking what we get! To start off the year with a thrill, we just got in “The Furies,” an inspiring new brainchild of Danish designer Rikke Korff.  This collection is without question, super fresh, edgy and highly fashionable. It is no surprise that The Furies is named as one of the top designers to watch by WWD! And, who doesn’t love black, black, and more black?

The Furies’ Rikke Korff – From WWD

Backstory: Denmark native Rikke Korff is best known for her 10-year stint as design director of Levi’s Red and Levi’s Vintage Collection. Korff, who studied at Copenhagen’s Danish Design School, helped reinvigorate the denim company with her cut-on-the-bias twisted-seam jeans. In 2005, she left Levi’s to start up her own firm, Korff Kounsil, where she consulted for lines including Levi’s, Lee Jeans and Quicksilver. The Furies is the Los Angeles-based designer’s first stab at her own label.

Collection: “The female market has become over saturated with frilly clichés of femininity,” Korff notes. “The Furies will unshackle feminine style.” The edgy, streetwise lineup includes strong graphic prints inspired by erotic Asian anime (“I have a severe crush on Japanese culture in general,” she explains). The silhouettes, meanwhile, veer sporty, comfortable and clean: oversize kimonolike Ts and draped pants, panung-style, in cotton. As for the label’s moniker, Korff notes that, aside from the obvious nod to Greek mythology, The Furies references the Japanese term for a swaying kimono sleeve — furisode.

Available at the store NOW! Coming soon online…

MM6 is a sister line of Belgian designer label Maison Martin Margiela which transforms the main line’s avant garde style into an everyday wardrobe staple. All the pieces are mix and match items, with super clean construction, beautiful details and most of all, comfortable to wear. Azalea is thrilled to present the latest collection for Spring 2010 at the store, and coming soon online!

Just a couple of things to show you… We also have shoes, trench coat, a crisp shirt as well as denim leggings!

Seeing the world through Tom Ford’s eyes would be pretty extraordinary. Not sure if that’ll ever be possible, but what’s possible at least, is seeing through his sunglasses!

The Whitney, which is the “Star” of the line, fits amazingly well on all sort of different face types and shapes. The plastic is tough and heavy weight, considering it’s slim frame. It is not flimsy and has a great shine and feel to it. The lens is just the right shade to show a little bit of your eyes behind it, and the slight grade of ombre on the bottom is a very nice touch for extra depth and dimension. Oh, and we aren’t currently carrying the men’s eyewear line, but I  had to put the (…ehem) naked male model from the latest Tom Ford campaign because it’s just hawt….!

New styles are available online and in-store:

Henry Duarte x J.Brand – Capsule Collection

The much anticipated capsule collection from Henry Duarte for J.Brand channels David Bowie’s rock-on, timeless, reverberating style. Skin tight black jeans, with Bowie-inspired detailing like exposed zippers, lace up front style called the “Suffragette,” goes for the classic fit meets grunge chic. After all, who does skinny better than Bowie? These are definitely on our wish-list!! Coming soon at the store and online. Try them on, or reserve a pair!

When you think that a pair of jeans can have more than a few rips on the knees, someone else comes up with a better idea! Works on both gals and guys… We have a pair from Blank for $71, which really worth saving you time and work if you are trying to rip your old jeans at home

Pam, Ops Manager. (hometown: San Francisco, CA)

What’s are your favorite brands?

A.P.C., Shipley & Halmos, Naked & Famous, Acne, Surface to Air, Malin & Goetz

What’s on top of your wish list right now (from the store)?

A.P.C. Parka, Sonia Rykiel Pull Intarsia sweater, Shipley & Halmos Roark dress, Vince brown Sequin dress, Surface to Air white oxfords

Your favorite hang out spots in SF?

Puerto Allegre, Pops’ emo night, Slims, Blue Bottle, Sight Glass

Tell me the no.1 thing on your Bucket List.

GO TO EUROPE!!!