Azalea Boutique

All that you always wanted to know about your favorite store!


Meet The Staff: Corey “Coco” G.

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Corey

You can’t leave the house without: (doing this…) reciting the Juggalo creed; “when I die show no pity, send my soul to juggalo city.  Dig my grave six feet deep and put two matches by my feet. Put two hatchets on my chest and tell my homies I did my best.”

Wanna know more about “Coco” ? We know you do… 

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Coming Soon: Meet Us!

Lovers and Friends,

After years of serving as your one-stop shop in SF, and getting into your living rooms with this blog we think it’s time you met the staff here at Azalea.  We love being here to answer your questions and help you feel like a million-bucks in our designer duds but, we’ve taken some time out of our stylish lives to answer a few silly questions… Stay Tuned!!

azaleateam

XOX

Crazy about sunglasses

It’s been bright and sunny here in SF! Get some sunglasses now! (the gold sunglasses on the right is Chris’s own – he got them from Thailand)

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All work and no play

Well, well, well. Our masterpiece in the break room is now revealed. Thanks to Caitlin, the master artist who was inspired by Takashi and turned him into timeless art. Enjoy!

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Taka as the matryoshka nesting doll, wearing all the t-shirts he owns. This is my second favorite work!

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And… my absolute favorite. Takashi on… Takashi. \m/|>_<|\m/

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Let us know which one is your favorite! :)

Meet the staff: Pam

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Pam, Ops Manager. (hometown: San Francisco, CA)

What’s are your favorite brands?

A.P.C., Shipley & Halmos, Naked & Famous, Acne, Surface to Air, Malin & Goetz

What’s on top of your wish list right now (from the store)?

A.P.C. Parka, Sonia Rykiel Pull Intarsia sweater, Shipley & Halmos Roark dress, Vince brown Sequin dress, Surface to Air white oxfords

Your favorite hang out spots in SF?

Puerto Allegre, Pops’ emo night, Slims, Blue Bottle, Sight Glass

Tell me the no.1 thing on your Bucket List.

GO TO EUROPE!!!

Meet the Staff: Rachel

Rachel

Rachel, Buyer. (hometown: Louisville, KY)

What’s are your favorite brands?

APC, Surface 2 Air, Opening Ceremony, Something Else by Natalie Wood, Sword, Ioselliani

What’s on top of your wish list right now (from the store)?

Surface 2 Air Wedges (coming soon!), Doma leather jacket, unlimited James Perse and Alternative Apparel tees and hoodies

Your favorite hang out spots in SF?

Dolores Park, Uptown, Pops, Bender’s, 500 Club

The No.1 thing on your Bucket List.

Take an around-the-world trip

Congratulations Don – Last week’s contest winner!

Congratulations to Don, our last week’s contest winner! He won a pair of new jeans from Azalea, and picked out the A.P.C. New Standard in Raw Black. Great choice!

Video – on Citysearch!

Check out this video of Azalea on Citysearch!!

Azalea’s 5-Year Birthday Party @ Mezzanine

What a blast! Over 700 guests crowded the Mezzanine for our show on Friday, Sept 19 to see the latest styles for Fall 2008. There were long lines at the bar for drinks – even Mezzanine people have to wait to get booze! Cathy and I sometimes can’t believe that it has been 5 years since we first opened the store. I am sure our customers enjoyed their time at the party, thanks for coming!! And, thanks a million for supporting us!

To see the fashion show pics – click here on our affiliate Tobi.com



Check out the crowd before the show!


Azalea team – having a great time!

Lauren and Stephanie, the twins – say cheeze :)

Here we are again…

Cathy and Corina, co-owners of Azalea

Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-

Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-

By Max Berlinger

Green and socially conscience fashion label EDUN is packing it’s bags and going west. Starting October 6th at Azalea in San Francisco and November 4th at Ten Over Six in Los Angeles, EDUN opens it’s doors to two pop-up stores featuring their dreamy and darkly romantic autumn/winter collection, Nocturne (pictured). Not only is the collection beautiful in a gothic/rock n’ roll sort of way, the line, launched by Irish lad Bono and his wife Ali Hewson, is constructed entirely out of organic materials and provides employment in maturing economies. As if that weren’t altruistic enough, fifteen percent of total sales will go to the non-profits ONEXONE and H2O Africa Foundation. Listen, we always feel good after successful shopping spree, but this makes us feel even better.

TENOVERSIX is located at 7427 Beverly Blouvard, Los Angeles, 323-330-9355; www.tenover6.com. Azalea
411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com.

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A.P.C. just arrived!

Can A.P.C. come up with another plaid jacket that is cuter than the season before? Oh, YES they can! The staff was all over this jacket (as well as the other pieces…) Lesley wore it with her tank top and black skirt, and Bryan, with his red tee and staple Nudie Jeans.

You know that A.P.C. is super strict with their distribution, so if you want to get your hands on these pieces, call Pam @ 415.861.9888, so she can place the order over the phone! Here’s what we have in store for women’s so far:


From left to right: Sailor Short Coat $540, Short Duffle Coat in Plaid $420, Knee High Boots in Black (also available in dark brown) $680.

I’ll be posting more new things here really soon, but call us if you are looking for something in particular!

We have the BEST customers…!

The best part about being at Azalea is the relationship we have with our great customers. We always get so excited when you are excited about the stuff we have! That’s why when we get New Arrivals, we just can’t wait to share the news with y’all.

Wendy Davis came to Azalea 5 years ago when we just opened. This gorgeous tall blonde (and single at the time) has always come to hang out with us, get cute things to go out on dates, update her wardrobe every season, and get her nails done with Mai at our Z Beauty Lounge. She was just in the other day with her beautiful family! We heart Wendy…

“What are you doooiingg??”

…we heard a little voice from behind us and saw this cutest thing of a girl! We were changing mannequins on a Friday morning, and so we asked if Simone (that’s the cutest name too!) wanted to help Stephanie and me.

Look at our little merchandising assistant! She is gonna just love clothes when she is grown up…

Wednesdays @ Otis 9pm-2am – come hang out with us!!

$3 Red Stripes and $5 Campari mix drinks. Every Wednesday, 9pm-2am, we have fun at Otis, 25 Maiden Lane. There’ll be cute models from JE as well as our crew. See you soon!

If you can have one thing from the store…

If you can have one thing from the store, what would you pick?” This is the no. 2 question we ask each other everyday. (The no. 1 is “Wuts for lunch? ) I was just wondering if the boys and girls wanted the same stuff I like. Check out the top picks from some of these kids:

Valeska – Rag & Bone Blue Baloon Dress, on Sale for $288

Stephanie – A.P.C. Plaid Dress in Blue, available only at the store.

Good ol’ days – Corina & Cathy at the GLAAD Awards

Wow! It definitely has been a while since Cathy and I had bangs! We were super psyched when Roseanne & Amy, one of our first customers whom we became good friends with, invited us to this GLAAD Awards Gala Night. We love community events, and it was such a great opportunity to meet people. We even got a picture opportunity with Sharon Osbourne!!

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