Hello! We are Cathy & Corina, who started Azalea Boutique in July of 2003. We were introduced in San Francisco by a mutual Cornell friend and immediately bonded over our loves of good food and clothing brands like See by Chloe, James Perse, Sonia by Sonia Rykiel, Rag & Bone, and more. Our foray into the world of clothing retail began by throwing trunk shows in hotel rooms, nightclubs and Corina’s house. For the first year, what would soon be called Azalea consisted of two girls with a traveling rack of clothes, doing fashion shows and selling items online that we modeled themselves. After one really successful trunk show at Spa Bar, we decided to look for a space to make into Azalea Boutique. After exploring several different shopping areas but were most impressed with the atmosphere, location and existing businesses in Hayes Valley.
Welcome to Azalea!
About Us: Rachel, Assistant Buyer
I moved to San Francisco from Kentucky about one year ago. My friend Morgan, who is also from KY, who knew Corina from work, heard the store needed help so I came in for an interview and now I’ve been working here for a year. I started off as working the floor, now I am an assistant buyer!
Favorite brands at the store: APC, Rag & Bone, See by Chloe, Opening Ceremony, James Perse
