Azalea Boutique

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At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-

Published October 16th, 2008 in Customers, Events | Comments Off

At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-

the PIPELINE: Style on Tap

By Sydney Pfaff

Check out this article by our friend Sydney – we missed her… She was an awesome team member at Azalea!

For the opening night of the EDUN pop-up shop inside Hayes Valley’s Azalea, host, Ali Hewson, head of the fair trade clothing line—not to mention, Bono’s lady—greeted a very green-friendly San Francisco crowd. Nibbling on munchies from Organic Chef Catering and sipping fruity drinks from Africa Rum, were a lively assortment of familiar partygoers, attractive hipsters, suit type, and…burly body guards? The intense amount of hired security was enough to keep one from even looking at the rack of sustainable denim or stacks of organic graphic tees. Call us crazy, but it’s a bit unsettling to be watched by large, dark-suited men while choosing your size. It was nice to know that 15% sales for the pop-up shop (open till October 20) go to ONEXONE’s Africa H2O Project. Wery peace and love, even with the added security.


EDUN designer Ali Hewson.




Photos by Philip Nguyen

EDUN’s pop-up shop will be at Azalea until October 20 at 411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com. For more information go to www.edunonline.com.

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Edun Pop-Up Shop LAUNCH PARTY – 10/9

Published October 2nd, 2008 in Buying Trips, Events, New Arrivals | Comments Off

Get ready for the Edun Pop-Up Store exclusively at Azalea! We are having a launch party next Thursday 10/9, so RSVP to edunsf@exposure.net (put “Edun Launch Party” on the Subject Line) to the event to attend. Ali Hewson (U2 Bono’s gorgeous wife), the co-founder and designer of Edun will be there to meet and greet us! We love Ali! So don’t miss out on a night of great fashion and even greater crowd…

Cathy and Morgan, Edun’s Rep, at the Vegas Trade Show

Check out this short interview of Ali from NylonTV:

See you soon!

XXOO,
Cathy and Corina

Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-

Published October 1st, 2008 in About Us, As Spotted In..., Events | Comments Off

Midnight in the Garden of EDUN: Two West-Coast Pop Ups -Refinery29 Pipeline-

By Max Berlinger

Green and socially conscience fashion label EDUN is packing it’s bags and going west. Starting October 6th at Azalea in San Francisco and November 4th at Ten Over Six in Los Angeles, EDUN opens it’s doors to two pop-up stores featuring their dreamy and darkly romantic autumn/winter collection, Nocturne (pictured). Not only is the collection beautiful in a gothic/rock n’ roll sort of way, the line, launched by Irish lad Bono and his wife Ali Hewson, is constructed entirely out of organic materials and provides employment in maturing economies. As if that weren’t altruistic enough, fifteen percent of total sales will go to the non-profits ONEXONE and H2O Africa Foundation. Listen, we always feel good after successful shopping spree, but this makes us feel even better.

TENOVERSIX is located at 7427 Beverly Blouvard, Los Angeles, 323-330-9355; www.tenover6.com. Azalea
411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com.

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