Azalea Boutique

All that you always wanted to know about your favorite store!

Naked & Famous EXCLUSIVES!!

Published September 23rd, 2010 in Our Latest Obssessions, Promo | No Comments »

Limited Edition–Double Weave Cotton-Wool Houndstooth Denim

written by our friends at Naked & Famous Denim, edited by Your’s Truly–

[Naked & Famous] recently released a rare and unique fabric that you can see below, which is an amazing double-weave denim. This double-weave denim has 2 warps and 2 wefts, woven simultaneously and bound together with binding points. It’s 50% wool and 50% cotton, and has a neat houndstooth interior pattern. Available in the WeirdGuy fit only.

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This jean is super warm and cozy, great for the brutal winter which will soon be upon us. At least, here in [San Francisco]  it will be…

[Naked and Famous] created approx 150 pairs of these limited edition pants. They are available outside Canada at the 3 locations listed here only:

L’Eclaireur – Paris
Azalea – USA
TOBI – Online

–See anything awesome up there?! AZALEA! We’re one of those 3 locations!! They’ll be here soon…

XOX

MARTIN launch at azalea boutique!

Published September 12th, 2009 in About Us, Events | No Comments »

Race

For the MARTIN launch, we collaborated with Mike Martin to do somthing a little….different.

PHOTO SCAVENGER RACE DETAILS 09.12.09

In traditional fashion, there was a 48 hour lead time for this race. Again, a tight group of racers gathered who were there to do just that. Each racer shot themselves at as many checkpoints as they could in 1 hour. the magic number was 20 out of 50. The top two finishers rode the course together, and had to go back out to fight for first. Blake Godwin, and Brad Handle sprinted back to get the clock tower, but the market street vent/grate was mean to Brad, so that settled top two.

1: Blake Godwin 21 spots
2: Brad Handle 20 spots
3: Jason Yim 19 spots
4: Walton Brush 18 spots
5: Blake Vonknopka 18 spots

Race Start:

azalea8(check out our nail salon sign in the mix – express manipedi only $30! you know you want it)

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Bicycles took over the front of the store as everyone geared up to race.  Curious on lookers ventured over to see what all the fuss was about… and were introduced to the MARTIN collection.

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After race in-store slide show plus treats, courtesy of Michelle!

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Yum, figs!  So fancy!

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Come by and check out MARTIN for yourself.  Anyone can wear these classic pieces while riding or not.  Even this guy:

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Special thanks to Mike and Michelle, Bryan and Pabst Blue Ribbon, MARTIN, and Nice Collective.  Stop in soon before it’s sold out!