Cathy: We got a new line Coming Soon
Me: Oh, what’s the brand that’s coming soon?
Cathy: It’s Coming Soon!
Me: What’s coming soon???
Cathy: The brand that’s coming! is called “Coming Soon” !!!!
Me: Oooooohh. The line is called Coming Soon …! I wonder whose line it is…
..And then I found out quickly that it’s the newest capsule collection by Yohji Yamamoto, the Japanese avant-garde visionary designer of our time! The pieces at a glance looks very simple and well tailored, signature of Yohji Yamamoto’s design, and as you engage a little bit more, you can see that they are all intricately constructed, with unique details and refinement. The price points are affordable, despite the euro, the pieces retail on average about $150-$280 USD.
We got in a grey hoodie and a beautiful white shirt for men a few days ago. I think if you really like A.P.C., you will really love and appreciate the aesthetics of Coming Soon. The collection is about being non-brand oriented, effortless, super casual, and modern – rethinking everyday basics for the new generation of stylish young professionals.