Azalea Boutique

We are getting new brands at Azalea for Spring and we can’t wait to show them all to you!
So let’s start with AIKO!

Aiko is a relatively new line (started spring 2010) based on the reinvention of the classic sweatshirt in a fashion forward way. The key is really in the soft, beautiful fabric. All the pieces are really items the we can live in. The line is backed by Sean Barron of JOIE and designed by artist, Cynthia Mittweg.

Cathy: We got a new line Coming Soon
Me: Oh, what’s the brand that’s coming soon?
Cathy: It’s Coming Soon!
Me: What’s coming soon???
Cathy: The brand that’s coming! is called “Coming Soon” !!!!
Me: Oooooohh. The line is called Coming Soon …! I wonder whose line it is…
..And then I found out quickly that it’s the newest capsule collection by Yohji Yamamoto, the Japanese avant-garde visionary designer of our time! The pieces at a glance looks very simple and well tailored, signature of Yohji Yamamoto’s design, and as you engage a little bit more, you can see that they are all intricately constructed, with unique details and refinement. The price points are affordable, despite the euro, the pieces retail on average about $150-$280 USD.

We got in a grey hoodie and a beautiful white shirt for men a few days ago. I think if you really like A.P.C., you will really love and appreciate the aesthetics of Coming Soon. The collection is about being non-brand oriented, effortless, super casual, and modern – rethinking everyday basics for the new generation of stylish young professionals.

(more…)