Azalea Boutique

All that you always wanted to know about your favorite store!


About Paris with Cathy on a Buying Trip, and what I think about my 3rd time

After 5 years of Azalea Boutique, Cathy and I finally could hit the Paris Fashion Week! We normally don’t go to the Europe shows because: a. its quite far, b. if we go to all the shows, both of us will be gone for almost half of the year (oh yes…Cathy and I actually work at the boutique a lot). Besides, I thought most of everything is available here. On top of that, I never really liked Paris anyway. But boy, I was quite pleasantly mistaken.

I have been to Paris twice in my life back in the day, so this was my 3rd time. The first time was as a kid, and it was boring as hell to me. I hated cheese, bread, and alcohol in general, and I definitely couldn’t say I liked Paris. I fell asleep at Lido while watching the cabaret show, and used half a bottle of Heinz ketchup to wash down my fillet mignon.

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I heart this Stella McCartney Bag!!!!

It’s not because its from Stella McCartney…
When Cathy showed me the linesheet to order these bags from, I was so excited that I just had to order a personal for myself! Stella makes these from 100% recycled polyester, vegan and eco-friendly, even the dustbag it comes in is totally biodegradable. AND so chic. It is a definitely much anticipated collection for this season. I am in love with the colorblock tote, because the details show up more and its a perfect size for my bigass 17″ Apple Powerbook, .. I mean Macbook Pro. It sticks out a little bit, but its ok. For a handbag, I always look for nice lining as well as durability – because I am a working girl and I tend to be a bit rough on my bags.

In the beginning I was like, whoa, $350 for a poly bag, but the design of the zipper and everything reminds me of the Chloe Betty Bag that I was eye-ing a while ago; Stella really did not skimp on the details. Anyways, I am a happy owner of a beautiful handbag. You guys will probably see me with it when I work this weekend!!

Good ol’ days – Corina & Cathy at the GLAAD Awards

Wow! It definitely has been a while since Cathy and I had bangs! We were super psyched when Roseanne & Amy, one of our first customers whom we became good friends with, invited us to this GLAAD Awards Gala Night. We love community events, and it was such a great opportunity to meet people. We even got a picture opportunity with Sharon Osbourne!!

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Welcome to Azalea!

Hello! We are Cathy & Corina, who started Azalea Boutique in July of 2003. We were introduced in San Francisco by a mutual Cornell friend and immediately bonded over our loves of good food and clothing brands like See by Chloe, James Perse, Sonia by Sonia Rykiel, Rag & Bone, and more. Our foray into the world of clothing retail began by throwing trunk shows in hotel rooms, nightclubs and Corina’s house. For the first year, what would soon be called Azalea consisted of two girls with a traveling rack of clothes, doing fashion shows and selling items online that we modeled themselves. After one really successful trunk show at Spa Bar, we decided to look for a space to make into Azalea Boutique. After exploring several different shopping areas but were most impressed with the atmosphere, location and existing businesses in Hayes Valley.

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