Azalea Boutique

All that you always wanted to know about your favorite store!


Warehouse Sale @ 460 Gough!

THIS SATURDAY, from 11-6pm, we will be hosting Azalea’s FIRST EVER Warehouse Sale @ 460 Gough St.

We’re making room for the Fall season with unbeatable markdowns on today’s trends and staples from James Perse, J Brand, Nudie Jeans, MM6, Surface To Air and MORE, MORE, MORE!

Come on down to 460 Gough Street (on Gough, between Grove&Ivy) to find steals of up to 80% off!

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You definitely don’t want to miss this!

XOX

LOW LUV Trunk Show Re-Cap Sneak Peek!!

Last Thursday, we had a blast here at Azalea with Supermodel-cum-designer, Erin Wasson. We showcased her badass line, LowLuv to the beats of DJ Ma Yeah, chowin’ down on cupcakes from That Takes The Cake AND Pisco Sours from Macchu Pisco!!

All in all, we had the time of our lives and we hope you did too!! Take a look:
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Want more? I know WE can’t get enough!! Peep our Facebook Album

XOX

LOWLUV by Erin Wasson –NEW STYLES!

As if this week could get any more exciting…

There are a TON of new styles from LOWLUV in-stock!  Some styles are exclusive to Azalea for the upcoming event this Thursday (tomorrow!) night.  So, run over here and get ‘em while we have ‘em.

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So many rad styles… Which one will you choose?!

XOX

Maor Cohen of M.Cohen Designs: IN-STORE on 7/5/10!!

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Be one of the first people in SF to get your hands on an M.Cohen accessory and receive a custom bracelet from Maor Cohen, himself!!
XOX

Run NudiexAzalea Run!

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These lucky winners are getting a FREE pair of Nudie Jeans to represent NudiexAzalea at the Bay to Breakers this Sunday! Congrats and Good Luck!!! 12K run + loads of beer? Hell yeah!

Winners (Clockwise from the Top Left):

Ava Berlin– “i should DEFINITELY win a pair of jeans because:

1. i have EASILY spent THREE MONTHS worth of rent at azalea in the last year
2. when i win i will totally feature how AWESOME azalea is in my super popular newsletter and on my super cute blog

xox!

Ava Berlin!”

Terry Barentsen– I need proof that high end denim wears better and last longer than the normal levis that I destroy after a month or so of bicycle riding/ skateboarding. thank you for your time, –Terry B

Avery D. + Heather F.– When we heard about the Bay to breakers contest we couldn’t believe what we were hearing.  Running a 99 year old race that starts at 8 AM in San Francisco’s beautiful SOMA district, in a pair of new stiff Italian denim, all while quenching our thirst with some good ole pabst blue ribbon under the California sun?

This is a dream come true for most college students and definitely something we want in on. Not only will we gladly represent Azalea Boutique and Nudie Jeans co. in this amazing race, but we will win it for the people of San Francisco.

It would be an honor to be a part of your team and a privilege we will not take for granted.

Thank you for your time, please pick us.

Aaron Abramson– Hi, I am Aaron Abramson and I would love to be considered to run Bay to Breakers with a pair of Nudies. I’m 35 years old and I have been training for the run. I have never run before but decided to run for the first time this year. I have wanted to run the race for the past several years but only this year got up enough hutzpah to go for it. I absolutely love Nudie Jeans and own one pair of slim jims that I wear all the time. I live and work in the Hayes Valley area. Been in the bay area for 5 years and have cheered others on who are running. I know its going to be tough but I am up for the challenge (esp in a pair of Nudie jeans!). Bring on the pain!

David Strull– “If you were to choose me, I guarantee whoever is around will have a good time.  I will bring good conversation, a smile and someone to help lighten the heavy load of beer.  You will also be getting in return an Azaleas evangelist.  I will forever hold a special place in my heart for your store, and will not be shy about telling my friends about how I came to possess a beautiful pair of Nudies.”

Azalea’s Own + Nudie Representative: Christopher Natividad!! — “Boom-Shaka-Laka!” said Christopher.

Front + Center (Clown) Sean– Lately Ive been getting a lot of crap for wearing Kirkland jeans from Costco. Yes, they’re not pricey, but are really uncomfortable. I think having a nice pair of Nudie Jeans would not only make me comfy, but give me more confidence when I go out to places. It would be nice to have jeans I can wear everyday and wont break on me. PICK ME!   –Sean

Don’t miss: Kiel Mead Trunk Show – THIS Sat 2/13

Sale starts… NOW

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Food Drive – Help us out and get a discount!

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Karaoke and a Good ‘ol time!

Our annual karaoke contest during the holiday block party was a BLAST! We had tons of good music and singing – from Elvis, Wham, A-HA, Pat Benatar, even… “Who Let the Dogs Out!” Thanks for all the participants and congratulations to Michael our winner, who got a $100 GC to shop at Azalea. Sweeeettt!!

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Don’t miss: B.Scott + Bijules Launch Party this Sat 12/12

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11.7.09 – Kasil trunk show, FREE hemming, yeah :)

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Surface to Air Trunk Show (with GenArt + Patrone).

Free flowing Patrone Tequila drinks, awesome jewelry design from Surface to Air, and a fab crowd of our returning customers and new faces from GenArt; last night was great fun and success! Thanks for an exciting Tuesday night.

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Comune event, recap.

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MARTIN launch at azalea boutique!

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For the MARTIN launch, we collaborated with Mike Martin to do somthing a little….different.

PHOTO SCAVENGER RACE DETAILS 09.12.09

In traditional fashion, there was a 48 hour lead time for this race. Again, a tight group of racers gathered who were there to do just that. Each racer shot themselves at as many checkpoints as they could in 1 hour. the magic number was 20 out of 50. The top two finishers rode the course together, and had to go back out to fight for first. Blake Godwin, and Brad Handle sprinted back to get the clock tower, but the market street vent/grate was mean to Brad, so that settled top two.

1: Blake Godwin 21 spots
2: Brad Handle 20 spots
3: Jason Yim 19 spots
4: Walton Brush 18 spots
5: Blake Vonknopka 18 spots

Race Start:

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Bicycles took over the front of the store as everyone geared up to race.  Curious on lookers ventured over to see what all the fuss was about… and were introduced to the MARTIN collection.

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After race in-store slide show plus treats, courtesy of Michelle!

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Yum, figs!  So fancy!

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Come by and check out MARTIN for yourself.  Anyone can wear these classic pieces while riding or not.  Even this guy:

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Special thanks to Mike and Michelle, Bryan and Pabst Blue Ribbon, MARTIN, and Nice Collective.  Stop in soon before it’s sold out!

Another awesome Trunk Show – Artificial Flavor!

Marcus Prato, co-founder & brand manager of Artificial Flavor was at the store, showing our customers his line of clothing and giving out the brand’s signature underpants with purchase! The jackets are very well received, with good price points and nice details, they are great basics for San Francisco weather. Everything is in black or grey, which make things easy to layer and style. His parents also came to show support (he looks just like his dad!) – it is always great to host events at Azalea, family style!

Marcus and his dad – they look alike!!!


Ginno – Store Manager, and Marcus!




Nice….