Azalea Boutique

All that you always wanted to know about your favorite store!


Don’t miss: Kiel Mead Trunk Show – THIS Sat 2/13

Sale starts… NOW

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Food Drive – Help us out and get a discount!

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Karaoke and a Good ‘ol time!

Our annual karaoke contest during the holiday block party was a BLAST! We had tons of good music and singing – from Elvis, Wham, A-HA, Pat Benatar, even… “Who Let the Dogs Out!” Thanks for all the participants and congratulations to Michael our winner, who got a $100 GC to shop at Azalea. Sweeeettt!!

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Don’t miss: B.Scott + Bijules Launch Party this Sat 12/12

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11.7.09 – Kasil trunk show, FREE hemming, yeah :)

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Surface to Air Trunk Show (with GenArt + Patrone).

Free flowing Patrone Tequila drinks, awesome jewelry design from Surface to Air, and a fab crowd of our returning customers and new faces from GenArt; last night was great fun and success! Thanks for an exciting Tuesday night.

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Comune event, recap.

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MARTIN launch at azalea boutique!

Race

For the MARTIN launch, we collaborated with Mike Martin to do somthing a little….different.

PHOTO SCAVENGER RACE DETAILS 09.12.09

In traditional fashion, there was a 48 hour lead time for this race. Again, a tight group of racers gathered who were there to do just that. Each racer shot themselves at as many checkpoints as they could in 1 hour. the magic number was 20 out of 50. The top two finishers rode the course together, and had to go back out to fight for first. Blake Godwin, and Brad Handle sprinted back to get the clock tower, but the market street vent/grate was mean to Brad, so that settled top two.

1: Blake Godwin 21 spots
2: Brad Handle 20 spots
3: Jason Yim 19 spots
4: Walton Brush 18 spots
5: Blake Vonknopka 18 spots

Race Start:

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Bicycles took over the front of the store as everyone geared up to race.  Curious on lookers ventured over to see what all the fuss was about… and were introduced to the MARTIN collection.

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After race in-store slide show plus treats, courtesy of Michelle!

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Yum, figs!  So fancy!

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Come by and check out MARTIN for yourself.  Anyone can wear these classic pieces while riding or not.  Even this guy:

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Special thanks to Mike and Michelle, Bryan and Pabst Blue Ribbon, MARTIN, and Nice Collective.  Stop in soon before it’s sold out!

Another awesome Trunk Show – Artificial Flavor!

Marcus Prato, co-founder & brand manager of Artificial Flavor was at the store, showing our customers his line of clothing and giving out the brand’s signature underpants with purchase! The jackets are very well received, with good price points and nice details, they are great basics for San Francisco weather. Everything is in black or grey, which make things easy to layer and style. His parents also came to show support (he looks just like his dad!) – it is always great to host events at Azalea, family style!

Marcus and his dad – they look alike!!!


Ginno – Store Manager, and Marcus!




Nice….

At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-

At Play in the Garden of EDUN: Azalea’s EDUN Pop-up Store Opening Party -Refinery29 Pipeline-

the PIPELINE: Style on Tap

By Sydney Pfaff

Check out this article by our friend Sydney – we missed her… She was an awesome team member at Azalea!

For the opening night of the EDUN pop-up shop inside Hayes Valley’s Azalea, host, Ali Hewson, head of the fair trade clothing line—not to mention, Bono’s lady—greeted a very green-friendly San Francisco crowd. Nibbling on munchies from Organic Chef Catering and sipping fruity drinks from Africa Rum, were a lively assortment of familiar partygoers, attractive hipsters, suit type, and…burly body guards? The intense amount of hired security was enough to keep one from even looking at the rack of sustainable denim or stacks of organic graphic tees. Call us crazy, but it’s a bit unsettling to be watched by large, dark-suited men while choosing your size. It was nice to know that 15% sales for the pop-up shop (open till October 20) go to ONEXONE’s Africa H2O Project. Wery peace and love, even with the added security.


EDUN designer Ali Hewson.




Photos by Philip Nguyen

EDUN’s pop-up shop will be at Azalea until October 20 at 411 Hayes Street, San Francisco, 415-861-9888; www.azaleasf.com. For more information go to www.edunonline.com.

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Edun Pop-Up Shop LAUNCH PARTY – 10/9

Get ready for the Edun Pop-Up Store exclusively at Azalea! We are having a launch party next Thursday 10/9, so RSVP to edunsf@exposure.net (put “Edun Launch Party” on the Subject Line) to the event to attend. Ali Hewson (U2 Bono’s gorgeous wife), the co-founder and designer of Edun will be there to meet and greet us! We love Ali! So don’t miss out on a night of great fashion and even greater crowd…

Cathy and Morgan, Edun’s Rep, at the Vegas Trade Show

Check out this short interview of Ali from NylonTV:

See you soon!

XXOO,
Cathy and Corina

Azalea’s 5-Year Birthday Party @ Mezzanine

What a blast! Over 700 guests crowded the Mezzanine for our show on Friday, Sept 19 to see the latest styles for Fall 2008. There were long lines at the bar for drinks – even Mezzanine people have to wait to get booze! Cathy and I sometimes can’t believe that it has been 5 years since we first opened the store. I am sure our customers enjoyed their time at the party, thanks for coming!! And, thanks a million for supporting us!

To see the fashion show pics – click here on our affiliate Tobi.com



Check out the crowd before the show!


Azalea team – having a great time!

Lauren and Stephanie, the twins – say cheeze :)

Here we are again…

Cathy and Corina, co-owners of Azalea

Wednesdays @ Otis 9pm-2am – come hang out with us!!

$3 Red Stripes and $5 Campari mix drinks. Every Wednesday, 9pm-2am, we have fun at Otis, 25 Maiden Lane. There’ll be cute models from JE as well as our crew. See you soon!

Good ol’ days – Corina & Cathy at the GLAAD Awards

Wow! It definitely has been a while since Cathy and I had bangs! We were super psyched when Roseanne & Amy, one of our first customers whom we became good friends with, invited us to this GLAAD Awards Gala Night. We love community events, and it was such a great opportunity to meet people. We even got a picture opportunity with Sharon Osbourne!!

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