Catalyst Signature Skinny Jean in Camo | $154
Catalyst Signature Skinny Jean in Velvet | $138
Lariat Legging Jean in Ikat | $154
New and IMPROVD
Fall 2010 marks the second season of one of this year’s newest brands, IMPROVD. Founders, Valentino Vettori, formerly of Diesel, and Sam Ben-Avraham, founder of NYC’s Atrium, have joined forces and brought their years of fashion world experience and created one of 2010’s IT lines. With avant-garde basics spanning from simple tops and printed scarves to lambskin leather jackets (all under $700!!) IMPROVD is bringing affordable fine fashion to wardrobes everywhere.
With the use of mixed materials, unique washes, and distressing, IMPROVD brings minimalistic and raw to the everyday closet.
Button Cuff Zip-Up Jacket in Black | $274
(also pictured: Print Tank | $65)
Lambskin Leather Jacket in Black | $679
Knit Cuff Lambskin Leather in Brown | $619
XOX
This S2A is So Right
This Fall’s collection from Surface To Air may not have had “cozy chic” in mind when creating the designs but, it’s on our minds as we try everything on… more than once. So warm. So smart. So… right. Get your best Fall clothes at Azalea:
In the market for the perfect Fall/Winter shoe? We’ve got you covered:
1. Ankle Boots in Mastic Crust Leather | $368
2. Packer Wedge Boot in Vegetal Black | $460
3. Buckle Sandal in Cognac Leather | $368
4. Mythic Low Bootie in Natural Suede | $370
XOX
Naked & Famous EXCLUSIVES!!
Limited Edition–Double Weave Cotton-Wool Houndstooth Denim
written by our friends at Naked & Famous Denim, edited by Your’s Truly–
[Naked & Famous] recently released a rare and unique fabric that you can see below, which is an amazing double-weave denim. This double-weave denim has 2 warps and 2 wefts, woven simultaneously and bound together with binding points. It’s 50% wool and 50% cotton, and has a neat houndstooth interior pattern. Available in the WeirdGuy fit only.
This jean is super warm and cozy, great for the brutal winter which will soon be upon us. At least, here in [San Francisco] it will be…
[Naked and Famous] created approx 150 pairs of these limited edition pants. They are available outside Canada at the 3 locations listed here only:
L’Eclaireur – Paris
Azalea – USA
TOBI – Online
–See anything awesome up there?! AZALEA! We’re one of those 3 locations!! They’ll be here soon…
XOX
So Fresh, So Clean
We just got in our Fall shipment of Nudie Jeans and we’re stoked to say the least. We’ve got new styles, new washes, new jackets, AND a killer pair of Brown Long John’s for the ladies…
Peep:
XOX
New Arrivals From Woolrich: John Rich & Bros.
Modern Flannel Shirt in Green/Navy | $135
Modern Flannel Shirt in Navy/Red | $135
Double Woven Field Shirt in Blue (close-up of collar) | $145
Left:
Gauze Scarf in Blue Check | $85 (pictured with Billy Reid Bowery Coat)
Right:
Ribbed Wool and Cashmere Scarf in Grey | $95 (pictured with Modern Flannel Shirt in Green/Navy)
XOX
Shhh. Sneak Peek…
The people have spoken.
Erin Wasson’s much-loved line, Low Luv, will be arriving in new styles for the holidays so, so soon!!
Until then, here’s a teaser:
Stay tuned!!
XOX
NYFW Exclusive Q&A: We LoveLove VENA CAVA
Lisa Mayock and Sophie Buhai of Vena Cava have graced us with a few moments of their time during a hectic New York Fashion Week to answer a few silly questions… Making us even bigger fans of Vena Cava than we were to begin with. Thanks Ladies!! <3
What’s one beauty/cosmetic product you cannot leave the house without?
LISA – DEODORANT. I HAVE QUITE A WARDROBE OF THEM.
Sophie- bobby pins!!! they are in every pocket, purse, crevice of my life.
What’s in your purse?
LISA- KEYS, WALLET, TIN OF ALMONDS, MAC RED MATTE LIPSTICK, IPHONE, TWIZZLERS
Sophie- book of all my lists, Armani lipstick compact, new yorker, a sharpie, fruit leather, matches from the Magick Castle in LA.
Quick! You’re in San Francisco for ONE day and you have to make it count. What are three things you would do to make it a trip you’ll never forget?
LISA – I REMEMBER A FAMILY TRIP TO SF WHEN I WAS ABOUT SEVEN- WE WENT TO THIS AMAZING HSUNTED HOUSE- THAT WOULD BE MY NUMBER ONE STOP. THEN RECORD SHOPPING, THRIFT STORES AND SIME CLAM CHOWDER IN A SOURDOUGH BREAD BOWL.
Sophie- go to Amoeba records, have tea at the St. Francis, join a Greatful Dead cover band.
If you could be a contestant on a game show, which show would it be and why?
I’D LOVE TO BE A CONTESTANT ON THAT ONE EPISODE OF THE DATING GAME THAT ANDY KAUFMAN MOONLIGHTED ON IN THE 70s.
Sophie- well, if antiques roadshow counts- i’d love to be on that. i’m sort of obsessed with that show- it’s amazing how much junk is worth!
Azalea X Obey Fall Launch Party
Join us next THURSDAY at 411 Hayes to kick off the Fall season with OBEY!
RSVP here for a chance to receive a Tee from OBEY X Azalea &
to enter into the raffle to win a signed print from OBEY!!
What to Expect:
OBEY DJs spinning from 7-9pm
Complimentary Greyhounds from Blue Angel Vodka
Tee & Signed Print Giveaways
a one-night-only 15% discount on apparel!!
See you there…
XOX
A Man A Plan A Canal:VENA CAVA
After moving to New York, graduating Parsons and launching their line, Lisa Mayock and Sophie Buhai perfected their signature aesthetic by marrying vintage with geometric patterns and hand-drawn prints. They were nominated for the CFDA Fashion Fund Award in 2007 and 2008. Their pieces exude an edgy femininity that can only be described as effortlessly chic.
Also available from Vena Cava:
XOX
Treat Your Feet
We’ve been in love with Happy Socks from Day 1, but these new cashmere additions to the Happy Fam are a dream come true. Yes, you read that right, C-A-S-H-M-E-R-E. In addition to including cashmere they’ve released new patterns, new colors, and a line of Combed Cotton styles as well! Check ‘em out here and get ‘em at Azalea!
XOX
30 Days Hath September… to RECYCLE YOUR DENIM
It’s back!!
For the entire month of September, bring in a pair of gently-worn, donation-ready jeans and receive 20%OFF any regularly priced pair in the store!!
Your denim donations will go to SFCASA, a local organization dedicated to empowering everyday citizens to become advocates and mentors for abused and neglected children in foster care. Without caring adults to speak on their behalf, foster children rely on SFCASA volunteers to provide judges with the crucial information needed to make sound decisions that affect their lives.
Looking good and doing good feels good doesn’t it? (say that 10 times fast)
XOX
Shipley & Halmos – Fall 2010
Shipley&Halmos never cease to wow us with their collections but, this Fall there’s something special in the air. Something flirty yet sophisticated… Something, fresh and young about their championed styles and we love it.
After reading a write up in Vanity Fair about their Fall 2010 collection, it all made sense. Their pen-and-paper visions had truly come to fruition. They were translated so clearly that, “their story for Fall… action and containment…” had been accurately interpreted through, “a hard, durable outer shell, with an ease of movement inside the clothes on the body, and super-comfortable, luxe linings,” Halmos said. (Vanity Fair)
Stay young, Stay Classy… In Shipley & Halmos
Button Blouse in Black | $255
Tank Blouse in Violet | $195
Mather Shirt in Fauna | $175
Smooth Shirt in Plaid | $165
XOX
We Love the Ambition to Create Novel Expressions
Swedish design firm, Ambition to Create Novel Expressions, has been in the ‘biz for over 10 years and still knows how to keep it fresh. Known to all fashionistas as ACNE, this Swede-phenom specializes in minimalistic designs that bridge classic forms with futuristic fabrics and styles. These minimalistic traditions run deep in most, if not all, Scandinavian design houses and ACNE has taken these traditions and made them their own.
ACNE never advertises so come in and see these unforgettable pieces for yourself…
XOX
Mike Gonzalez: Bringing the Hoodie to Dinner
Mike Gonzalez of Mike+Chris fame has found a way to bring all of his influential forces together to create a line that everyone wants to get their hands on. Working with Mike Diamond of the Beastie Boys to integrate a fresh take on street wear whilst fueling creativity with his love for his wife, Christine, Mike has been able to take classic styles to the high fashion stage.
His climb from hoodie to leather jacket to new wave elegance symbolizes the struggle of every artist. It all begins with a drawing, moves to a canvas, and up onto a wall. It’s just a matter of whether the artist (designer in this case) can remain true to himself and his aesthetic through the process of “making it big.” I think Mike Gonzalez has done just that through incorporating LA skate culture with classical form and function. See it for yourself:
XOX
