Azalea Boutique

All that you always wanted to know about your favorite store!


Accessories to die for: Fallon Jewelry

Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.

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See for yourself! Hot hot hot!
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As featured on the cover of Lucky on Heidi Klum….
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Bololicious

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A Jenni Witt Story

One of my first jobs was Store Manager at The Bead Shop in Palo Alto in the mid-90s.  I remember looking at this dusty wall of colored woven leather rope, tarnished conchos and rusty bolo tips and saying to the owner, “Janice, it’s time.  We have to mark down the bolo ties.”  And she was like, “But… they used to sell so well!  We used to sell yards of this stuff…” And I had to show her how when I moved the end of the leather over, there was a dark spot where the sun had faded around it and ruined the yardage.

It was 1995, the year the Bolos died.  And now they have been resurrected!  Sexily!  And questionably, as gay lego men.

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All for the Mountain Avalanche Bolo Fortune Favors the Brave Sexy Bolo

Left: All For The Mountain

Right: Fortune Favors The Brave

Erin Wasson Channels Cleopatra In New Lookbook

It’s no surprise that Low Luv is one of our favorite jewelry lines.  We’ve blogged about it more times than I can remember, we brought Erin in to showcase the new collection in mid-2010, and nearly everyone who works here owns a piece (or three).  It’s an understatement to say that we were excited to see these gorgeous pictures of the new collection.  Which piece is your favorite?!

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(photos sourced from Refinery 29)

XOX

Get The Look: Ombre Fringe Earrings

With 2010’s hot Ombre hairstyles (see Rachel Bilson), dip-dyed JBrands, and Chanel’s runway we can’t help but hop on the Fade-to-Black train. There’s something so sexy about mixed metals and Ombre earrings are the perfect way to incorporate them into your wardrobe.  Get your Ombre inspiration here and on your ears at Azalea!

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Chanel

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Iosselliani Long Fringe Skull Earrings | $198

Hide Ya Kids. Hide Ya Wife. Hide My Wallet.

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This season’s La Mer Collection wrap watches are off the chain! (pun intended)  Each time we get a new shipment I have to have someone hide my wallet from me. With buttery-soft leather wrap bands and both classic square and round faces to choose from– not to mention the killer patterns and colors in this season’s collection, how can you resist?

What’s great about these babies is that even if you already own a watch (I own three!) you’ll still find the time (another pun) to wear a La Mer.  You can bring a pop of color to your workweek wear with a Royal Blue one.  Feel like an undercover sass in the Leopard wrap or, glam it up in a watch with chains attached: bracelet+watch=fashion&function. Something my Mama always said was worth the money.

XOX

So Much Lovin’!

The Dark Crystal: Holiday Low Luv is Here!

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Crystal Triangle Fringe Drop Necklace | $150

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Moonstone Ring | $65

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Black Crystal Bracelet | $45

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Clear Crystal Necklace | $68

XOX

Being Brave Never Looked This Good

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SF born and NYC based, 26 year-old BFF designers, Julia Wilson and Shannon Davenport have mastered the modern Southwest look.  In FFTB’s  first season, Navajo and Western influences are carried out with quality, in sterling silver.  Each piece is modern, yet traditional, and oh-so-wearable.  What’s great about FFTB is how versatile it is.  You can definitely wear their pieces to work into evening and all through the night, no matter the ensemble.

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Skulls and Bows and Crosses, Oh My!

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New BingBang styles have arrived and just in time! We have skulls for Halloween, bows for the holidays and bows&arrows and crosses for all of the everydays in between.  Love. Love. Love

Girl You’re Stacked, That’s A Fact

Iosselliani Rings

It girls’ fave Italian imports are BACK. We just got our Fall shipment of the irresistible Iosselliani and we can’t get our hands off of it. We love how for the price of one you get up to 8 bangin’ rings. Wear ‘em all on one finger or share the love.  Oh, and did we mention the instant badass cred from the oxidized skull earrings? Yeah, there’s that too.

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Clockwise from top Left:

Long Fringe Skull Earrings | $198

Silver and Gold Snake Bracelet | $215

Jaguar Ring | $285

Crystal and Skull Ring | $314

XOX

It’s HERE!

Low Luv X Erin Wasson’s Fall collection has arrived at Azalea and it’s going quickly! Stop in or browse the killer styles online.  Our girl E sure knows how to bring it.

14k Feather Fringe Necklace

14k Feather Fringe Necklace | $153

Silver Double Finger Ring

Silver Double Finger Ring | $68

14k Gear Bangle

14k Gear Bangle | $63

Silver Station Necklace

Silver Station Necklace | $143

XOX

Tonight ONLY!! Exclusive LOWLUV Styles!!

We just received over 200 new pieces from LOWLUV!! They’re bigger, better, and more badass. We’ll only have them here for the Trunk Show tonight so get them before they’re gone!!!

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XOX

LOWLUV by Erin Wasson –NEW STYLES!

As if this week could get any more exciting…

There are a TON of new styles from LOWLUV in-stock!  Some styles are exclusive to Azalea for the upcoming event this Thursday (tomorrow!) night.  So, run over here and get ‘em while we have ‘em.

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So many rad styles… Which one will you choose?!

XOX

In God We Trust @ Azalea!!

For the Badass in each of us, In God We Trust creates the perfect necklaces, rings, and bracelets to let our Sass Flag fly high–even if the delicate engraving is more of a whisper than a rebel yell.

One look and you won’t be able to take your eyes of these ‘Sick B*tches!!’

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XOX

SF Loves Denise Heffernan & Circadian Studios

There’s nothing better than a pair of understated, yet perfectly detailed earrings or a ring that beckons admirers to get centimeters away to see just how it was made.

SF-based jewelry designers Denise Heffernan and Deanna Abney of Circadian Studios know how important it is to accessorize without drowning in a gaudy mess.

Their minimalistic pieces are handcrafted, beautifully detailed and on the cusp of formal and casual–which means, you can wear them anywhere.  Now, how many pieces of jewelry in your collection can jump through all of those hoops?

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Roots Necklace in Silver | $96

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Twig Ring in Silver | $84                                                                             Heart Locket in Silver | $92

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Wrapped Leaf Ring in Silver | $84

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(From Left to Right)

Mod Drops in Oxidized Silver | $74

Chunky Hoops in 14K | $152

Tri Pendant Necklace in Silver+Oxidized | $178

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Arrow Earrings in 14K | $164                                              Long Fringe Earrings in Silver | $158

XOX

Maor Cohen of M.Cohen Designs: IN-STORE on 7/5/10!!

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Be one of the first people in SF to get your hands on an M.Cohen accessory and receive a custom bracelet from Maor Cohen, himself!!
XOX