Azalea Boutique

All that you always wanted to know about your favorite store!


Public School – New Brand!


We just got in an exciting new line for men’s – Public School! They are hard to find, exclusive, with very limited distribution. Dao Yi of Public School, was Sean John’s creative director before he and his friend Maxwell launch their own label. The collection is based on their childhood experiences, growing up in NYC (hence the name Public School), it’s old school favorites combined with their current fashion taste. When Cathy picked up the line, she asked the 2 designers about their favorite piece in the collection. Both boys LOVE this classic cardigan (Jeffries Cardigan Sweater – $429), with perforated leather applique in gorgeous wine color!

Available at the store – will be up online soon.
More items:

Baldwin Zip Front Leather Jacket – $695. Price points are great for a leather jacket and you really get what you pay for. Check out the details of this jacket…

Hazen Sleeve Strap Crew Neck Shirt – $141
Meanwhile, call PAM Mon-Fri 11-7 @ 415 861 9888 or email her (pam@azaleasf.com) if you want to order some!

I thought this article below about Public School from Thrillist is fun!

THRILLIST New York
Monday Feb 11, 2008

Public School

High school was all about casting about wildly for the activities that would define you, like crew, and furtive masturbation. For gear that facilitates a fluid identity, check out Public School, just now in stores.

From two former Sean John-ers/NY public schoolers, PS’s dark-hued, truant-inspired gear allows you to modify your appearance on a whim — like that Wildenstein Cat Lady, except people won’t claw out their eyes as you walk by.

(more…)

Must Try: This Peppermint Scrub from M+G

I thought Ginno would pick skinny raw denim as his favorite item at the store. But lo and behold! This scruffian quickly went over to the beauty section and start telling me how awesome this Peppermint Scrub is from Malin + Goetz is. I didn’t think he scrubs, so I was pleasantly surprised. Makes me wanna try it now! I think what’s special about the M+G scrub is the unique mix of bamboo and pumice as an exfoliator to shed dead skin cells, combined with the peppermint extract to soothe the skin afterwards. This is great for summer season, when you should exfoliate before tanning, to avoid uneven patches. I, myself, is a loyal fan of REN stuff, but seeing how excited Ginno is when he was telling me about it, I am going to give it a try. I took home a sample and will be using it tonight – I will report the result soon!