Azalea Boutique

All that you always wanted to know about your favorite store!


See by Chloe Launched a Handbag line!

See by Chloe finally launched a gorgeous handbag line for Spring 09!
The concept is geared to the 18-to-30 age group, the styles such as these slouchy shoulder bags are inspired by sport bags from the ’70s. There are also glittery soft clutches, and logo-splashed cotton canvas shoppers (this is my fave). The leather is super soft and worn in, and price points are reasonable, ranging from $300-$675. Most of the styles will come towards March 09 so check back often! In the meantime, here are the styles we just got in.

Common Projects – Simple & Perfect

For those of you who live in a sneaker universe, Common Projects is as good as it gets when it comes to being Perfect. Hand-stitched, number stamped, they are made in Italy using the finest leathers and materials. It’s like the Mercedes Benz of sneakers. They will look better as they age too. I wish all things are likewise…

See what styles we have online and at the store!

Read this article in Sneaker Freaker – there is an interview with the 2 founders of Common Projects!

A little bit of background on these cool brand:
Common Projects Sneakers by Ami Kealoha

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K.Z.O – by Joel Knoernschild, I wanna meet this guy…


I have not met Joel Knoernschild. When we got our first shipment of his debut collection Kazuo last week, he made my list of “Who I want to meet.” I loved everything from this line that I wish I was a boy. But since that is not an option, I need to convince my man to be dressed in this stuff. Joel is a half caucasian, half Japanese, and this heritage fueled his unique interpretation of crossing over Japanese street wear with California cool. The line is named after his grandpa Kazuo, who was a Japanese-American during the hard era of WWII. He quoted, “…that’s why a lot of this brand draws from remixing military themes, as well as the “Z” in K.Z.O (Kazuo) coming from the ‘Z’ in the Japanese internment camp ‘Manzanar.’” (- from Evil Monito site, http://evilmonito.com/2008/07/20/joel-knoernschild/).

Joel actually came to our store, and thought that we’ll represent KZO really well.

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Corey’s Red Acne Windbreaker…

I was working at the store last weekend and was obssessing about what my next purchase would be. When you own a store, you just can’t help but thinking about it all the time. So when I asked Corey, one of our employees, he was also thinking the same thing! So I had an idea about sharing our latest favorite items at the store in our blog. Corey picked this bright, red Acne windbreaker as his item. I asked him why he hasn’t bought it yet. And then we both looked at the price tag and were like “Holymoly! It’s $445!” Well, it is from the coolest brand ever, swedish import: Acne Jeans and it’s made of a beautiful Gore-Tex like fabric that is really light but quite warm. We like to wear this one over a thin hoody or knit. It’s actually really perfect for San Francisco weather.

Anyways, here he is, wearing the no.1 item on his wishlist! Oh, and we are having a Sale starting this week on women’s and men’s collection, so look for this great jacket on the 20% off rack, so its now $356!

Stay tuned for more Azalea Team’s latest obssessions! Cos, that’s what we all think about here, when we aren’t helping out our customers…