Azalea Boutique

All that you always wanted to know about your favorite store!


New store sneak peek

Azalea just expanded …. next door! We are carrying more new brands and extending our selection for you. We are super excited to get all our new stuff in. We have beautiful collections coming this Spring and Fall from new and favorite brands. Come check out the space and let us know what you think.

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Nudie Jeans Spring 2011 is here!

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New styles for Nudie Jeans Spring 2011 is here! We have both denim and collection too. Come check them out at the store! Available online soon.

Accessories to die for: Fallon Jewelry

Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.

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See for yourself! Hot hot hot!
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As featured on the cover of Lucky on Heidi Klum….
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Maria! Maria! Maria!

In honor of the new “Maria” style of J  Brand that we are all OBSESSED with (hello comfortable legging-like hand feel, flattering high-rise and perfect wear-with-flats ankle length) we wanted to take the time to highlight some of our favorite stylish “Marias” through the years.

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Natalie Wood as Maria in West Side Story

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Maria Sharapova - Tennis player/Hardbody. In January of 2010 she signed a $70 million endorsement deal with Nike, the highest amount ever for a female athlete. Get it girl!

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Maria Callas- Scandalous Greek opera singer, she also acted in Pasolini’s Medea.

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Who’s your favorite Maria?

XOX

Hide Ya Kids. Hide Ya Wife. Hide My Wallet.

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This season’s La Mer Collection wrap watches are off the chain! (pun intended)  Each time we get a new shipment I have to have someone hide my wallet from me. With buttery-soft leather wrap bands and both classic square and round faces to choose from– not to mention the killer patterns and colors in this season’s collection, how can you resist?

What’s great about these babies is that even if you already own a watch (I own three!) you’ll still find the time (another pun) to wear a La Mer.  You can bring a pop of color to your workweek wear with a Royal Blue one.  Feel like an undercover sass in the Leopard wrap or, glam it up in a watch with chains attached: bracelet+watch=fashion&function. Something my Mama always said was worth the money.

XOX

Being Brave Never Looked This Good

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SF born and NYC based, 26 year-old BFF designers, Julia Wilson and Shannon Davenport have mastered the modern Southwest look.  In FFTB’s  first season, Navajo and Western influences are carried out with quality, in sterling silver.  Each piece is modern, yet traditional, and oh-so-wearable.  What’s great about FFTB is how versatile it is.  You can definitely wear their pieces to work into evening and all through the night, no matter the ensemble.

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What’s In Your Bag?

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The next time you find yourself reaching for your plastic or cold-hard cash, think about the state of your most used accessory… Your wallet.  Does it hold a candle to your cross-body handbag? Is it frayed around the zipper and packed to the zip with receipts and Frequent Shopper Cards? Then, be honest and admit that, no, it doesn’t compare to that awesome bag you snagged on Gilt Groupe.  Yes, it’s a little beat up, well, a lot beat up and these receipts have got to go.

Treat yourself to the best with a Comme des Garcons wallet this holiday and reveal the best you. Hey look, you’re organized. Have your nails always been so perfectly manicured? Wow, is that your natural hair color? (ok, you get my drift)

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XOX

TOMS TOMS TOMS

Just in time for the holidays, this season’s BEST gift item is back in stock. We have the Classics, the Glittery, the Patterned, the Fleece-lined!!

Take a peek and succumb to the TOMS temptation!

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XOX

Thank The Turkey & Take 30

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B.SCOTT: Keepin’ SF Guys Warm This Season

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Asymmetrical Wool Mock Jacket | $356

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Fold Over Mock Jacket in Black | $221

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Knits, Wraps, Hoodies & Leather from IMPROVD

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Knit Vest in Grey | $313

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Lambskin Leather Jacket in Black | $679

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Keep Casual and Carry On

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Now that Fall is here in full swing, three new pieces have arrived from Billy Reid to keep us comfy and in full Utilitarian trend. From chinos and boyfriend shirts  to sharp wool blazers, Billy Reid’s Fall collection will have you looking your best and feeling your best. Who knew that not all beauty was pain?

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XOX

New! Helmut Lang

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This season’s Helmut Lang is the perfect way to make a statement and not freeze your tuchus off. Although silks are thin, their ability to retain body heat paired with some thick tights is the perfect winter wear.  Not to mention, this collection boasts a handful of showstopping outerwear pieces–like the Leather Knit Combo Jacket, a futuristic cut with a built in scarf. We need it!!

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XOX

NEW Penfield for Men

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Skulls and Bows and Crosses, Oh My!

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New BingBang styles have arrived and just in time! We have skulls for Halloween, bows for the holidays and bows&arrows and crosses for all of the everydays in between.  Love. Love. Love