Azalea Boutique

All that you always wanted to know about your favorite store!


Highly anticipated Ann-Sofie Back.

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British designer Ann-Sofie Back as Cheap Monday’s Creative Director? That is a match made in heaven for us fashion lovers who likes to stay in budget. Available at the store, coming soon online!

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More looks, get inspired!

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One of the nicest jackets I’ve seen. B.Scott.

B.Scott really took off this Spring season. The jackets are beautiful, no details are overlooked, the fit is proportioned and materials are kept simple. His signature hoody has an updated look.

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Check them out at the store! Will be available online very soon…

A Gentleman Gets Dressed Up

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Commonwealth Utilities founders Anthony Keegan and Richard Christiansen are dedicated to reinventing the well-dressed man and the pursuit of unexpected delight (respectively). Its name is derived from the fact that designers Anthony Keegan and Richard Christiansen are originally from the Commonwealth of Nations (Canada and Australia, also respectively). I wish I could post their videos here (their all-flash site makes it a nay), because they have this one that shows all the somewhat scantily dressed gorgeous men getting all dressed up in the morning :)

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Check them out at the store – the pieces are really beautifully made, with crisp tailoring and sophisticated details.

Oh, and that video can be seen here: http://www.commonwealth-utilities.com/#/VIDEOS_MEN_WE_LOVE/

This blows my mind. OH Acne!

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You know that fantastic feeling  you get when someone came along and you just knew that he or she is meant just for you? *Sigh. Well, I just had that feeling today. YES! Only it was not a someone, rather, it was a dress. Well, make it TWO dresses. Both from Acne. *Sigh. Sigh. It keeps on getting better!

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Available at the store – just in TODAY. :) Coming soon online.

Just in and obsessed! LowLuv by Erin Wasson!

**NOW AVAILABLE ONLINE!

Fashion darling, supermodel-skater turn designer Erin Wasson launched her new baby: LowLuv jewelry. Since its first debut at the Alexander Wang show last year, LowLuv has been getting a lot of attention for its anything but typical design. This season’s inspiration is desert of the southwest, which has been on Wasson’s creative mind all year long. This collection is priced fabulously at $40-$200, to our delight!

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Some of the rings that we have at the store…

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Come and try them out at the store! They are really hard to find.

Rogan Spring 2010 – We like!

Crispy and clean describe the Spring 2010 Rogan collection that we just got in. Some of our favorite pieces:

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New La Mer watches – Come see!

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Currently available at the store. Coming soon online! Hooray!

Rikke Korff launches The Furies

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Images courtesy of The Furies, see more: http://www.facebook.com/pages/THE-FURIES/124674554183

Our buyers Catherine and Rachel bring new lines for Spring 2010, and we are definitely liking what we get! To start off the year with a thrill, we just got in “The Furies,” an inspiring new brainchild of Danish designer Rikke Korff.  This collection is without question, super fresh, edgy and highly fashionable. It is no surprise that The Furies is named as one of the top designers to watch by WWD! And, who doesn’t love black, black, and more black?

The Furies’ Rikke Korff – From WWD

Backstory: Denmark native Rikke Korff is best known for her 10-year stint as design director of Levi’s Red and Levi’s Vintage Collection. Korff, who studied at Copenhagen’s Danish Design School, helped reinvigorate the denim company with her cut-on-the-bias twisted-seam jeans. In 2005, she left Levi’s to start up her own firm, Korff Kounsil, where she consulted for lines including Levi’s, Lee Jeans and Quicksilver. The Furies is the Los Angeles-based designer’s first stab at her own label.

Collection: “The female market has become over saturated with frilly clichés of femininity,” Korff notes. “The Furies will unshackle feminine style.” The edgy, streetwise lineup includes strong graphic prints inspired by erotic Asian anime (“I have a severe crush on Japanese culture in general,” she explains). The silhouettes, meanwhile, veer sporty, comfortable and clean: oversize kimonolike Ts and draped pants, panung-style, in cotton. As for the label’s moniker, Korff notes that, aside from the obvious nod to Greek mythology, The Furies references the Japanese term for a swaying kimono sleeve — furisode.

Available at the store NOW! Coming soon online…

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Just in: MM6 by Maison Martin Margiela

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MM6 is a sister line of Belgian designer label Maison Martin Margiela which transforms the main line’s avant garde style into an everyday wardrobe staple. All the pieces are mix and match items, with super clean construction, beautiful details and most of all, comfortable to wear. Azalea is thrilled to present the latest collection for Spring 2010 at the store, and coming soon online!

Just a couple of things to show you… We also have shoes, trench coat, a crisp shirt as well as denim leggings!

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See the world through Tom Ford’s eye(wear)…

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Seeing the world through Tom Ford’s eyes would be pretty extraordinary. Not sure if that’ll ever be possible, but what’s possible at least, is seeing through his sunglasses!

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The Whitney, which is the “Star” of the line, fits amazingly well on all sort of different face types and shapes. The plastic is tough and heavy weight, considering it’s slim frame. It is not flimsy and has a great shine and feel to it. The lens is just the right shade to show a little bit of your eyes behind it, and the slight grade of ombre on the bottom is a very nice touch for extra depth and dimension. Oh, and we aren’t currently carrying the men’s eyewear line, but I  had to put the (…ehem) naked male model from the latest Tom Ford campaign because it’s just hawt….!

New styles are available online and in-store:

Just in: Sonia by Sonia Rykiel Spring 2010

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The pink leopard print dress ($295) is just adorable. Come check more styles at the store. Coming soon online!

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TOMS black glitter – NOW available!

Oh gosh oh gosh oh gosh! Toms Shoes in Black Glitter is coming to the store, “any day now,” said Rachel our buyer… We are obsessed!

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We got them in! Also available ONLINE.

Leather jacket from S.W.O.R.D – a must have!

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The new year is a perfect time to review our shopping treasures (and casualties…tight neon pink graffiti leggings, anyone? yeeks!) from 2009. Needless to say, the ONE thing that certainly had earned its mileage was the leather jacket from S.W.O.R.D. It was worn at least 3 times a week since the day I bought it, and I still can’t get enough of it. I wore it to work, to coffee shops (hence the milk stain that is still there. ha!), to parties, to dinners, and trotting the world. Yes, the leather jacket has even been to the Comme des Garcons store in Tokyo, the snowy mountain of Akakura, and the Uniqlo store in Beijing! The one leather jacket has definitely gone where no other clothing item has gone before.

The perfect leather jacket goes with literally everything. It won’t go out of style and is an instant classic. It will continue to be the must-have item for 2010 (and probably years following…), so I am urging everyone to get one for the new year. From the same factory that produces D&G leather jackets, I recommend S.W.O.R.D as the first brand to try on. Check out a couple of bomber styles below! Shop in-store or ONLINE.

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Just In: Something by Natalie Wood

Our collection of Holiday pieces from Something is really something special! The dresses and tops are perfect with a blazer or a leather jacket and some clean, skinny jeans, hmmm… (*hint-hint: holiday wish list). Available at the store, coming soon online. See what we got:

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Everyone needs a pair of Keds!

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Who doesn’t need a pair of Keds? We all do! We now have em in store and online. They make awesome gift for the holidays. I love that the Keds website has a Style Gallery to showcase how people and their favorite Keds. Check out some of my favorite styles below:

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See more styles on http://www.keds.com/text/keds/stylegallery/index.jsp.

Now available in store or BUY THEM ONLINE!