
New: Men’s pants from Martin, Ksubi, and Naked & Famous Denim!!

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New arrivals from Acne are here and we’re lovin the bright colors, tribal prints and exposed zippers galore. Can you say KNEE PATCHES? Ahh, we DIE.
More details on these items comin’ up. They’ll be online this afternoon so STAY TUNED!



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We told you they were coming!! New arrivals from Vena Cava and their sister line of basics, Viva Vena! are HERE. Geometric patterns, flattering styles and a touch of whimsy are all here and ready for the taking.

2. Cropped Layer Sweater | $140
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Left: Cropped Layer Jacket | $740
Right: Simple Sweater in Grey Melange | $200
Left: Pocket Cardigan in Black | $280
Right: Jean Shirt in Black | $300
Left: Super X Shirt in Blue Pinstripe | $200
Right: Normal Leather Shoe | $560
Azalea’s newest Swedish import, Fifth Avenue Shoe Repair plays on classic pieces like the cardigan and oxford shirt by incorporating mathematical curves, asymmetry and deconstruction. Although influenced by modernistic fashion, FASR stay grounded with the use of neutral colors and a dedication to the craft of tailoring.
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All hail, SF local, Mike Martin and his namesake collection: Martin. This line features hidden gems in each garment, catering to the bicyclist in all of us San Franciscans. Hoods with wind shields, pockets for trinkets, soft fabrics, no-nonsense button-ups, and subdued graphic tees. Get your man in some Martin.


Button Pocket Tee in Algae | $66
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It girls’ fave Italian imports are BACK. We just got our Fall shipment of the irresistible Iosselliani and we can’t get our hands off of it. We love how for the price of one you get up to 8 bangin’ rings. Wear ‘em all on one finger or share the love. Oh, and did we mention the instant badass cred from the oxidized skull earrings? Yeah, there’s that too.
Clockwise from top Left:
Long Fringe Skull Earrings | $198
Silver and Gold Snake Bracelet | $215
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Low Luv X Erin Wasson’s Fall collection has arrived at Azalea and it’s going quickly! Stop in or browse the killer styles online. Our girl E sure knows how to bring it.
14k Feather Fringe Necklace | $153
Silver Double Finger Ring | $68

Silver Station Necklace | $143
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New arrivals from Shipley & Halmos have us feelin’ cozy just in time for the fog to roll in. This is the last installment of our Fall goods from Shipley and once they’re gone, they’re gone for good. Come in and treat yourself or, stay tucked under that Snuggie (we know you have one) and order from us HERE!!
Clockwise from top left:
Kerrigan Crew Neck Sweater | $385
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Thought the classic cuts and quality craftsmanship from Billy Reid were just for men? No way. These new pieces from his Fall women’s collection are tomboyish, classy, and surprisingly feminine. Once we tried them on, it was a fight to take them off.
Pipe Trench Coat in Beige | $695
Scout Dress in Chambray | $275
Boyfriend Shirt in Navy and Red Plaid | $175
Peaked Vest in Black and Tan Herringbone | $295
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Fall 2010 marks the second season of one of this year’s newest brands, IMPROVD. Founders, Valentino Vettori, formerly of Diesel, and Sam Ben-Avraham, founder of NYC’s Atrium, have joined forces and brought their years of fashion world experience and created one of 2010’s IT lines. With avant-garde basics spanning from simple tops and printed scarves to lambskin leather jackets (all under $700!!) IMPROVD is bringing affordable fine fashion to wardrobes everywhere.
With the use of mixed materials, unique washes, and distressing, IMPROVD brings minimalistic and raw to the everyday closet.
Button Cuff Zip-Up Jacket in Black | $274
(also pictured: Print Tank | $65)
Lambskin Leather Jacket in Black | $679
Knit Cuff Lambskin Leather in Brown | $619
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This Fall’s collection from Surface To Air may not have had “cozy chic” in mind when creating the designs but, it’s on our minds as we try everything on… more than once. So warm. So smart. So… right. Get your best Fall clothes at Azalea:
In the market for the perfect Fall/Winter shoe? We’ve got you covered:
1. Ankle Boots in Mastic Crust Leather | $368
2. Packer Wedge Boot in Vegetal Black | $460
3. Buckle Sandal in Cognac Leather | $368
4. Mythic Low Bootie in Natural Suede | $370
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written by our friends at Naked & Famous Denim, edited by Your’s Truly–
[Naked & Famous] recently released a rare and unique fabric that you can see below, which is an amazing double-weave denim. This double-weave denim has 2 warps and 2 wefts, woven simultaneously and bound together with binding points. It’s 50% wool and 50% cotton, and has a neat houndstooth interior pattern. Available in the WeirdGuy fit only.




This jean is super warm and cozy, great for the brutal winter which will soon be upon us. At least, here in [San Francisco] it will be…
[Naked and Famous] created approx 150 pairs of these limited edition pants. They are available outside Canada at the 3 locations listed here only:
L’Eclaireur – Paris
Azalea – USA
TOBI – Online
–See anything awesome up there?! AZALEA! We’re one of those 3 locations!! They’ll be here soon…
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