Azalea Boutique

All that you always wanted to know about your favorite store!

Elizabeth and James – they are getting it right!

Published March 6th, 2009 in New Arrivals | Comments Off


Among the whole slew of celebrity designer labels coming out this season, Elizabeth & James is definitely one of the most well put together, easy to wear collection for Spring! We definitely love Mary Kate and Ashley Olsen’s extensive wardrobe, and now we can get some of the best pieces designed by them. What’s with the label? Elizabeth and James are the names of their younger siblings!

“Seeking to narrow the gap between designer and contemporary clothing, Ashley and Mary-Kate Olsen act as muses and co-designers on this new fashion label. Inspired by the mix of uptown and downtown, masculine and feminine, and casual and dressy, the Elizabeth and James collection is unique in the mixture of androgynous menswear inspired blazers and shirts with delicate mini-dresses, feminine detailing, sequins and unusual fabrics. Look to Elizabeth and James for fashion forward styles made effortless.” – from http://www.elizabethandjames.us

Endovanera – “End of an Era”

Published March 6th, 2009 in New Arrivals | Comments Off


Even before you see the clothes, Los Angeles menswear label Endovanera (sounds like, but not limited to, “end of an era”) has the makings of an all-American classic. Founded in 2005 by David Michael Hershberger and Mitch Moseley, the fledgling label can be traced back to an old Costa Mesa boathouse-turned-studio where Hershberger spent his time hand-sewing custom jeans and where the two designers had their first serendipitous meeting.

The two quickly joined forces to launch an expanded line—with Hershberger’s by-hand patterns and sewing defining the label’s old-world vibe and Moseley’s practical perspective making the collections cohesive and wearable.

How did you come up with the name Endovanera?

“One of our close friends coined this version of the term. An ending always brings new forefront and this is where we would like to position our label.” – David Hershberger. Spring 09 Men’s collection is now available at the store! Check out their site: www.endovanera.com

Sienna & Savannah Millers new line: Twenty8Twelve!

Published February 27th, 2009 in New Arrivals | Comments Off

Savannah and Sienna Miller have always shared a design sensibility. They shared a flat during Savannah’s time at Alexander McQueen and subsequent freelance projects and Savannah always appreciated Sienna’s styling input and aesthetic. Savannah and Sienna named the brand after Sienna’s birthday (Dec 28th) as the liked the idea of being more abstract than a direct reference to their names.

SP 09 is the line’s second season and its inspired by “Picnic At Hanging Rock,” a film set in 1900’s Aussie. Hence the theme is soft romanticism often contrasted with puritanic details.

Currently available in-store only!

See their site: www.twenty8twelve.com

See by Chloe Launched a Handbag line!

Published January 8th, 2009 in New Arrivals, Our Latest Obssessions | Comments Off

See by Chloe finally launched a gorgeous handbag line for Spring 09!
The concept is geared to the 18-to-30 age group, the styles such as these slouchy shoulder bags are inspired by sport bags from the ’70s. There are also glittery soft clutches, and logo-splashed cotton canvas shoppers (this is my fave). The leather is super soft and worn in, and price points are reasonable, ranging from $300-$675. Most of the styles will come towards March 09 so check back often! In the meantime, here are the styles we just got in.

Speed Freaks: Chicks on Speed and Insight Join Forces -Refinery29 Pipeline-

Published January 8th, 2009 in About Us | Comments Off

Speed Freaks: Chicks on Speed and Insight Join Forces -Refinery29 Pipeline-

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By Max Berlinger
We scoff at our holier-than-thou friends who proclaim that Electroclash is dead, six gin and tonics into the night. Clearly they haven’t spent enough time following the exploits of the ever changing mix of creative types that make up Chicks on Speed. Lucky for us the band/creative commune has collaborated with clothing label Insight to create some hyper-colorful, skate and surf inspired outfits. As what weather.com describes as a wintery mix unendingly descends upon us, this is the perfect mental vacation we needed. Ah, we just took a long, relaxed sigh thinking of groovy beach chicks wearing fluorescent bikini tops, wacky graphic shorts and pants, and chic sunglasses. Then we looked out the window and shed a tear.

Here’s some of what we got at Azalea: