Azalea Boutique

All that you always wanted to know about your favorite store!


Liquid metal – from Iosselliani

Made in Italy, using traditional fine goldsmith techniques, each piece in the Iosselliani’s Spring 2011 collection is a statement. Here are some of our favorites:

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Now available at our new store 425 Hayes street and online.

Nudie Jeans Spring 2011 is here!

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New styles for Nudie Jeans Spring 2011 is here! We have both denim and collection too. Come check them out at the store! Available online soon.

Accessories to die for: Fallon Jewelry

Highly anticipated by everyone at the store is Fallon Jewelry collection this Spring. A diffusion line to the highly successful collection by Dana Lorenz, Fallon has quickly become a favorite of editors, celebrities, and first lady Michelle Obama. Dana Lorenz has since been named a top new talent by Italian Vogue, and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She regularly collaborates with top fashion houses like Proenza Schouler and Thakoon and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew.

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See for yourself! Hot hot hot!
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As featured on the cover of Lucky on Heidi Klum….
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New brand: AIko for Spring!

We are getting new brands at Azalea for Spring and we can’t wait to show them all to you!
So let’s start with AIKO!
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Aiko is a relatively new line (started spring 2010) based on the reinvention of the classic sweatshirt in a fashion forward way. The key is really in the soft, beautiful fabric. All the pieces are really items the we can live in. The line is backed by Sean Barron of JOIE and designed by artist, Cynthia Mittweg.

These socks make you…. HAPPY!

For all of you who love socks, new styles of HAPPY SOCKS are going to hit Azalea very soon. They make the best gift, and stocking stuffer all-year-round!

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One Woman’s Waste Is Another Woman’s…

One woman’s waste is another woman’s chance at having the Lanvin for H&M collection in YOUR closet this Spring! Just saw this whilst browsing through one of our fave blogs, Nitro:Licious! H&M is unveiling a collection called Waste.  These spring ready pieces have all been made from the leftover fabrics from everyone’s fave H&M designer collab to date.  Bright colors, mod-geometric themes, and LANVIN-selected fabrics make this the perfect second chance.  Sneak peek at what will be hitting stores:

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Read on at Nitro:Licious